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Arzum Firrin takes a sideways approach to toasting bread


May 5, 2013

The Arzum Firrin uses a sliding tray instead of a pop-up arrangement

The Arzum Firrin uses a sliding tray instead of a pop-up arrangement

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If you find the toast popping up in the morning too much to handle, then the Arzum Firrin toaster may be more your speed. Winner of the 2012 Design Turkey award, the Firrin forgoes alarming pop-out mechanisms for a more sedate sliding tray that is not only easier on the nerves, but also allows the toaster to handle a wide variety of rolls, bagels and other doughy products.

The toaster can be set one of seven levels of brownness (or one for defrost), then it's just a matter of sliding in the the bread and switching it on. When the indicator light goes off, slide out the toast and hunt up the jam. As well as making it less likely you'll need to go digging around with a knife to extricate your breakfast, the tray also slides out completely to make cleaning easier.

The Arzum Firrin is available in choice of four colors and sells for 129 Turkish lira (approx. US$72).

Source: Arzum via Appliancist

About the Author
David Szondy David Szondy is a freelance writer based in Monroe, Washington. An award-winning playwright, he has contributed to Charged and iQ magazine and is the author of the website Tales of Future Past. All articles by David Szondy

It wins my design turkey award, too! MW

Martin Winlow

It's not just digging around with a knife to extricate your breakfast: have you ever had to extract a house lizard that died in there? (Natural causes, electrocution, heat, ...) That's hard with a classic pop-up. May (?) be easier with this design.


I have used a toaster oven primarily for toasting for over 30 years. I would not go back to a pop up for many reasons. 1. I can lay cheese on the bread. 2. Odd sizes, big or small are no problem. 3. I can watch the process thru the glass and take it out anytime.

Don Duncan
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