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Apple set to update and rebrand Apple TV?

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August 11, 2010

Apple TV is set for an internal makeover and name change to iTV (digitally altered image)

Apple TV is set for an internal makeover and name change to iTV (digitally altered image)

Despite Apple’s recent string of successes sparked by the iPod and following through to the iPhone and iPad, there’s one device that stands out for it’s less than stellar performance in the marketplace – Apple TV. Hardly surprising given the unit’s lack of features that can be found on devices much cheaper than Apple’s offering. Now, it seems the company is set to give the insides of its digital media receiver a going over and rename the device to better fit with its line of iDevices.

According to an engadget source, Apple TV will officially be rebranded as “iTV” and will have its innards replaced with the same A4 chip and 16GB of flash memory found inside the iPad and iPhone 4. Unfortunately, since the A4 chip apparently has problems pumping out Full HD content, the iTV will only be able to handle a maximum resolution of 720p. On the upside, the device will finally be getting its own App Store, although it isn’t clear whether iTV apps will be compatible with other iDevices.

Apple hasn’t confirmed any of the rumors surrounding the iTV, but you’d have hope that when the official word does arrive, it includes something tastier than simply the ability to download and use apps – particularly for a device that doesn’t support 1080p or 1080i.

Via engadget

About the Author
Darren Quick Darren's love of technology started in primary school with a Nintendo Game & Watch Donkey Kong (still functioning) and a Commodore VIC 20 computer (not still functioning). In high school he upgraded to a 286 PC, and he's been following Moore's law ever since. This love of technology continued through a number of university courses and crappy jobs until 2008, when his interests found a home at Gizmag.   All articles by Darren Quick
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4 Comments

they could rename it "iMaSucker" It does all the same things as an xbox or PS3, but not as well, costs the same amount and doesn't play any games.

Drew__1
11th August, 2010 @ 09:39 pm PDT

@Drew__1

pity you can't even RTFA before you start trolling. it DOES play games, costs far less than an xbox or PS3. Probably doesn't create as much noise as an xbox that it drowns out the noise of the movie. I'm not saying it's going to be amazing, but to trash something with your "intelligent" observations that aren't even correct makes you look like stupid. It's a sad day when the only comments on this site are from trolls.

t2af
12th August, 2010 @ 01:26 am PDT

ITV in the UK might have a thing or 2 to say about the name iTV - they have been in the TV broadcasting business for 55 years so even Jobs won't be able to claim he invented it......

patoleary
12th August, 2010 @ 10:58 am PDT

I was gonna say and it comes in any color as long as its white....but I see they did their research and are offering a formal model in black which would look good with a bow tie antenna atop.

And on the inside, it's your grandma's t.v. oh that is so funny!

waltinseattle
12th August, 2010 @ 02:13 pm PDT
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