Guess who just filed for an "iWatch" trademark in Japan?


July 1, 2013

If Apple's rumored smartwatch hits store shelves, a new report suggests it might indeed be called "iWatch."

If Apple's rumored smartwatch hits store shelves, a new report suggests it might indeed be called "iWatch."

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Unless Apple is sending us all on a wild goose chase, it looks like there might be something to those smartwatch rumors. Apple's alleged wrist-based computing device, which has been leaked several times during 2013, is looking even more likely now, as the company recently filed paperwork in Japan for a device called "iWatch."

The news comes from Bloomberg, which says Apple filed for the trademark on June 3 with the Japan Patent Office. The filing categorized the iWatch as a "handheld computer or watch device," which puts it right in line with previous expectations.

This is, however, the most solid clue about what Apple will actually call it. Apple's branding tendencies (iMac, iPod, iPhone, iPad, iCloud, etc.) make "iWatch" the most obvious choice, but sources of the previous rumors only pointed to a nameless wrist-based computing device. It was the media that took the liberty of dubbing it "iWatch." But, if this filing is any indication, then it looks like Apple might embrace that obviousness as well.

The device, which could launch as early as late this year or as far off as late 2014, is expected to duplicate select iPhone and iPad functions. It could run a modified version of iOS, and could potentially combine native processing with notifications and select information transmitted from an iPhone. It could also rely heavily on Siri's voice control, and use some kind of biometric sensors for both security and health and fitness monitoring. Apple bought biometric sensor company Authentec last year.

Without a truly groundbreaking device since 2010's iPad, Apple (and its investors) would surely love to deliver another new landmark product. It might not be as easy this time around, though, as a handful of other big companies are also reportedly developing similar wrist-worn computing gizmos. Not long after the first iWatch rumors hit the press, we heard about smartwatches from Samsung, Google, Microsoft, and LG. So much for flying under the radar.

Source: Bloomberg, via 9to5Mac

About the Author
Will Shanklin Will Shanklin is Gizmag's Mobile Tech Editor, and has been part of the team since 2012. Before finding a home at Gizmag, he had stints at a number of other sites, including Android Central, Geek and the Huffington Post. Will has a Master's degree from U.C. Irvine and a Bachelor's from West Virginia University. He currently lives in New Mexico with his wife, Jessica. All articles by Will Shanklin

Doesn't the NSA have that one already?

Laprivan of the Yellow Eyes

I WANT one. Hard to lose!

Bill Gresham

I`m far more interested in the new Google Glass coming out soon. Check out (and - Ed.)


I value my privacy. I would rather see a Google DE-GlassER. One that would allow me to opt-out of more of this Big Brother Crap. The idea, that some stranger on the street, could read my face, connect it to my ID, might possibly connect to my buying history, my credit score, or any other private info, (credit card number and history) is none of their business, and a gross violation of my Right to Privacy. There are way too many connections made in daily life already, with targeted ads, and club rewards, This is info, I refuse to share. I just received a E-mail from a fishing organization, that greeted me by my first name, and knew way too much about me. I had never even heard of them. They got my legal name from my fishing licence. Why they even had access to state collected info about me, is an abuse of the system. My privacy is being stolen a piece at a time. this needs to stop.

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