"What the ..?" – Anna realizes that IRIS is no SIRI
IRIS is a digital personal assistant with an attitude, in the film APP
Anna discovers that IRIS has been installed on her phone
Notable exceptions aside, it’s generally agreed upon that it’s improper to check one’s smartphone while watching a movie in a theater. The new Dutch thriller APP, however, encourages viewers to do so. The film’s soundtrack contains a digital audio “watermark” – inaudible to human hearing – that causes exclusive supplemental content to appear on smartphones running the APP app.
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