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Home advertising ... literally

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April 6, 2011

Adzookie will pay the home-owner's mortgage for the time that the house remains painted (Image: Adzookie)

Adzookie will pay the home-owner's mortgage for the time that the house remains painted (Image: Adzookie)

Adzookie's "Paint my house" scheme is an innovative – if unsubtle – approach to advertising that brings new meaning to the notion of having loud neighbors. In return for painting an entire US home with a billboard-sized advert, Adzookie will pay the home-owner's mortgage for the three-month period the house is contracted to remain painted, with the option to extend the contract for up to a year. The entire exterior is painted excepting the roof, and if the contract is canceled by Adzookie or the home-owner during the contract period they will paint the house back to its original colors.

Adzookie.com CEO Romeo Mendoza had the idea when driving past houses sign-posted "Bank-owned." Feeling sorry for the owners he pondered a way to help and struck on the idea of paying people to paint their homes with adverts. Adzookie, a free mobile advertising company, is known for its direct advertising approach so this initiative makes sense to them.

"Promoting our business in a way that's outrageous and fun just make sense," says Mendoza.

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6 Comments

Hi. My neighbors house needs a new paint makeover. Brainiacsfrommars can I submit an application for them? They probably wouldn't mind because its vacant most of the time.

MaryCohen

you can paint my house any time

Steve Burton

If I had a neighbor that did this to their house, it would mysteriously get egged every day until it returned to normal.

Howe

and Howe your car would not start the next day when I saw you on my outside doing the egging thingy on my outside cameras

Bill Bennett

Just checked this headline twice - three times now - for the April 1. date.!! We agreed it was however supreme Brechtian advertising technique...ie total alienation.

Facebook User

LOL Howe. I\'d be laughing the entire time I washed my house. Eggs are EXPENSIVE when you talk about egging a house every day that\'s a tremendous investment. If I left this on my house for a year and you egged the house every day with 18 eggs, which is a small contribution, you\'d have spent $1500 just to make the statement you didn\'t appreciate my paint-job. That\'s just ridiculous.

VirtualGathis
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