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Home advertising ... literally

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April 6, 2011

Adzookie will pay the home-owner's mortgage for the time that the house remains painted (I...

Adzookie will pay the home-owner's mortgage for the time that the house remains painted (Image: Adzookie)

Adzookie's "Paint my house" scheme is an innovative – if unsubtle – approach to advertising that brings new meaning to the notion of having loud neighbors. In return for painting an entire US home with a billboard-sized advert, Adzookie will pay the home-owner's mortgage for the three-month period the house is contracted to remain painted, with the option to extend the contract for up to a year. The entire exterior is painted excepting the roof, and if the contract is canceled by Adzookie or the home-owner during the contract period they will paint the house back to its original colors.

Adzookie.com CEO Romeo Mendoza had the idea when driving past houses sign-posted "Bank-owned." Feeling sorry for the owners he pondered a way to help and struck on the idea of paying people to paint their homes with adverts. Adzookie, a free mobile advertising company, is known for its direct advertising approach so this initiative makes sense to them.

"Promoting our business in a way that's outrageous and fun just make sense," says Mendoza.

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5 Comments

you can paint my house any time

Steve Burton
6th April, 2011 @ 06:00 am PDT

If I had a neighbor that did this to their house, it would mysteriously get egged every day until it returned to normal.

Howe
6th April, 2011 @ 05:24 pm PDT

and Howe your car would not start the next day when I saw you on my outside doing the egging thingy on my outside cameras

Bill Bennett
6th April, 2011 @ 07:19 pm PDT

Just checked this headline twice - three times now - for the *April 1. date*.!! We agreed it was however supreme Brechtian advertising technique...ie total alienation.

Facebook User
6th April, 2011 @ 10:08 pm PDT

LOL Howe. I'd be laughing the entire time I washed my house. Eggs are EXPENSIVE when you talk about egging a house every day that's a tremendous investment. If I left this on my house for a year and you egged the house every day with 18 eggs, which is a small contribution, you'd have spent $1500 just to make the statement you didn't appreciate my paint-job. That's just ridiculous.

VirtualGathis
17th November, 2011 @ 11:24 am PST
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