AdTrap aims to block all internet advertising


November 13, 2012

AdTrap banishes adverts from computers, tablets, and any other devices connected to the local network

AdTrap banishes adverts from computers, tablets, and any other devices connected to the local network

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Most of us are bombarded by advertisements in one form or another throughout the day. While there’s not a lot we can do about the ads in the subway, or placed up on billboards, the internet is another matter. AdTrap is a new low-power, zero configuration device which promises to banish adverts from computers, tablets, and anything else connected to the local network.

The first question which arises when considering a hardware box like AdTrap is whether or not it can really improve on the free software-based solutions which are available on every major computer internet browser. In answer to this, AdTrap’s creators point out that their device works not only with full-sized PCs, but everything else connected to your home internet, such as Apple devices running iOS 6 – and without the need of third-party apps or jailbreaking.

In addition to blocking web browser ads, AdTrap is also reported to remove ads from streaming devices like Apple TV and Google TV. A configurable “whitelist” is offered too, so that users can allow adverts on websites of their choice.

The current AdTrap prototype is based around an Atmel ARM CPU, which sports 128 MB RAM, 256 MB Flash storage (upgradeable with an SD card), and an open-source Linux firmware which is said to be easily tweaked. As far as connectivity is concerned, the AdTrap packs two ethernet ports, two CAN buses, a USB port, an SD card slot, and a serial port.

The Palo Alto, California-based team of hackers behind AdTrap have turned to Kickstarter in an effort to raise funds to bring the device to market, and to get your hands on a unit, a pledge of US$125 or more is required.

The video below features the team's pitch.

Source: Kickstarter via Dvice

About the Author
Adam Williams Adam scours the globe from his home in North Wales in order to bring the best of innovative architecture and sustainable design to the pages of Gizmag. Most of his spare time is spent dabbling in music, tinkering with old Macintosh computers and trying to keep his even older VW bus on the road. All articles by Adam Williams

Hilarious! The AdTrap video is being blocked by an ad, which says, "Congratulations, you won!"

Jim Parker

Useful, but will probably be bought out by a major router company, and probably integrated into their system.

Leonidas Kaplan

Or perhaps bought out by GOOGLE. ;-)


Nice try, Jim. But that "ad" was very much part of the video, and serves to highlight the whole point of the device. Did you miss the tongue-in-cheek "x 2, Bonus Goat"? It was an intentional gag!


I like the idea of an ad-free environment, but I am worried about the cost.

Not the cost of AdTrap units, but charges for the currently free-to-access sites I currently use once they lose their advertising revenue.

Because "there is no such thing as a free lunch" I will be asked to subscribe to Facebook, Yahoo or Google mail — and even Gizmag. (Don't tell me you never noticed the adverts they carry?)

Answers please anyone...


I endure ads in lieu of paying for content. If this device takes off and the revenue stream that ads give content providers dries up, what will happen to free access to content?

Jared Sheetz

This has all the hallmarks of a solution looking for a problem.

I work with computers and I have to say, what ads, I don't see any on any of our equipment on the network. I suppose if I shut down the filters we have they might appear in browsers.


But if you block all of the ads, what will become of Gizmag, which is an ad-supported site?


Dell Optiplex GX620 SFF Computer: $50 Extra NIC: $10 pfSense router / firewall OS: Free

I use this on my home network, with the same outcome: No ads, ever.

Facebook User

$125 is a little steep for this device. I can take a $35 Raspberry Pi, add an additional net interface for < $20 and that can serve as my ad blocking server.

Tony Pelliccio

Actually, FadAddict, I believe that the only sites that stand to lose revenue are the ones that get paid by-the-click on an actual ad. Sites that get paid for impressions only will not lose, because the ad will still be sent to the viewer and still count as an impression, it's just that the ad will be stopped at the hardware level. Same applies to the software ad blockers.


Seriously useless. Takes up space and is really pricey for what it is. You can download s simple plugin that takes less than 1 MB of space and blocks EVERY ad on the internet. So no extra BOX next to your computer.

Shahin Mokhtar Moshfeghi
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