Adidas to begin printing custom photos onto your sneakers

14 pictures

The new photo print app from Adidas will let you print your own photos on your ...

The new photo print app from Adidas will let you print your own photos on your sneakers. View gallery (14 images)

Things are heating up in the world of custom sneakers. Last year, Nike launched an online service called PhotoiD that analyses your favorite Instagram photos, creates a colour palette out of them, and lets you build a sneaker design out of it.

But it seems Adidas is prepared to one-up Nike by creating a similar app for iPhone and Android that lets you take your favourite photos, map them directly onto a pair of ZX Flux sneakers and have them made and sent to you.

In the teaser images supplied by Adidas, they actually come up with some pretty nice shoe designs – check out the gallery for examples.

Of course, these represent some of the best case scenarios. When asked, Gizmag contributor Nick Lavars immediately suggested I should get a pair printed with his smiling face on them. I declined on the basis that with that cheesy mug peering up from my footwear, no self-respecting lady would ever wear a dress in my presence again.

The Adidas photo print app is set to debut in August this year.

View gallery - 14 images
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