adidas produced 50,000 t-shirts using the resourse-saving DryDye process in Q2 2012
The DryDye process eliminates the use of water in the dyeing process
adidas created t-shirt graphics that illustrate the environmental benefits of DryDye
A typical t-shirt takes 25 liters of water to process
adidas t-shirt processed using DryDye
No water was used in the dyeing and processing of this adidas t-shirt
Textiles are a resource-heavy business. In an effort to reduce water consumption, energy use and a need for chemicals, adidas created the DryDye technology, which uses pressurized CO2 in place of water to dye t-shirts and other garments.
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