Consumers in emerging economies twice as likely as developed economies to buy consumer technology this year
According to the Accenture report, smartphones are particularly popular with consumers in emerging countries
Despite the reputation that First-World populations have for consumerism, a new study has shown that citizens of emerging countries are twice as likely to purchase and use consumer technology within the next year. They are also more willing to pay a premium for environmentally-friendly consumer electronics, and value innovative new products over brand loyalty. The study was conducted by Accenture, a global management consulting firm, and its findings will have profound implications for the consumer tech marketplace.