Consumers in emerging economies twice as likely as developed economies to buy consumer technology this year

Despite the reputation that First-World populations have for consumerism, a new study has shown that citizens of emerging countries are twice as likely to purchase and use consumer technology within the next year. They are also more willing to pay a premium for environmentally-friendly consumer electronics, and value innovative new products over brand loyalty. The study was conducted by Accenture, a global management consulting firm, and its findings will have profound implications for the consumer tech marketplace.

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