Dogs hit the road in a specially modified MINI

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Driving dogs

Monty takes the wheel

Porter, world's first driving dog

Checking the rear view

SPCA dogs can learn new tricks

Monty looks comfortable at the wheel

The trainers worked with the dogs for two months

The gang and their ride

Ginny gets a photo op

The MINI Countryman was retrofitted with new equipment

Porter stands proud

No sticking his head out the window on this trip

Monty surveys the "traffic"

Article Summary

A cute canine is something that shouldn't need much marketing – it pretty much sells itself. Or so you'd think. According to the ASPCA, around two million dogs are euthanized each year after finding their way into shelters. People simply don't adopt these abandoned and lost dogs at the same rate they find their way into shelters. For this reason, the SPCA in Auckland, New Zealand, which estimates it alone has anywhere from 50 to 100 dogs eagerly awaiting new owners each week, decided it was time to advertise with the launch of an advertising campaign that put the dogs back on the streets ... behind the wheel of a specially modified car.

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