A cute canine is something that shouldn't need much marketing – it pretty much sells itself. Or so you'd think. According to the ASPCA, around two million dogs are euthanized each year after finding their way into shelters. People simply don't adopt these abandoned and lost dogs at the same rate they find their way into shelters. For this reason, the SPCA in Auckland, New Zealand, which estimates it alone has anywhere from 50 to 100 dogs eagerly awaiting new owners each week, decided it was time to advertise with the launch of an advertising campaign that put the dogs back on the streets ... behind the wheel of a specially modified car.
Read the full article: Dogs hit the road in a specially modified MINI