The world's first 3D newspaper

In one of the more bizarre media announcements of recent times, News International's LCD (Lowest Common Denominator) British Tabloid The Sun is to publish a 3D edition on June 5 complete with 3D glasses, 3D editorial images, 3D adverts and a 3D Soccer World Cup schedule Wall Chart. It's yet another newspaper first for the Murdoch empire (along with recalibrating public morals by widely distributing images of bare-breasted women), though we suspect the motivation is more related to Murdoch's Sky Sports broadcasting the World Cup in 3D than by any forlorn hope of innovating a reversal of the Sun's circulation which has been in decline for 15 years.

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