The shirts are made of 100 percent Australian wool
The Wool & Prince shirt needs only an airing and occasional dry clean
The idea was to make shirts that wore like jeans
Fifteen people tested the shirts for durability and lack of smell
A limited run of 3,000 shirts were made for the Kickstarter campaign
Kickstarter prices for the Wool & Prince shirts start at US$98
A good wool shirt is awesome, but would you wear one for 100 days straight without washing it? Kickstarter startup Wool & Prince claims that you can do exactly that with its buttondown shirts, which it handed out to 15 “wear testers” who wore them while engaging in such activities as backpacking in the Andes and dancing in "Tropical" NYC clubs. According to the makers, the shirts not only proved durable, but still looked – and smelled – fresh after over three months of straight wear.
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