Virtual tape measure removes the guesswork from online clothes shopping

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Researchers have developed a new system that reportedly obtains accurate measurements of online clothes shoppers

Article Summary

Online shopping has made buying clothes more convenient, but the need to guess the correct size still remains. This leads to returns, frustration, and wasted resources. Research conducted by the London College of Fashion and the University of Surrey, with additional help from some specialists, aims to tackle this issue with new 3D body mapping technology designed for use at home.

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