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Video Name Tags turn salespeople into walking TV commercials

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March 31, 2011

The Video Name Tag is a miniature OLED screen that displays advertising, that retail sales...

The Video Name Tag is a miniature OLED screen that displays advertising, that retail salespeople wear like a traditional name tag

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While many of us may think that retail salespeople are already doing quite enough to sell us their wares, the folks over at the Recom Group obviously believe that face-to-face sales still has some untapped potential. That's why they've developed the Video Name Tag, a 2.8-inch OLED screen that displays still and/or video advertising, that salespeople wear like a traditional name tag. Now, why they're trying to sell you one product, you can get the goods on another by staring at their chest.

Each tag weighs 3.9 ounces (110 grams), has 2GB of internal flash memory, and can run for 6 to 10 hours on one charge of its li-ion battery. The 320 x 240-pixel scratch-resistant screen has a 180-degree viewing angle, and attaches to the salesperson's shirt or jacket using a two-part magnetic clip, or hangs from a lanyard. Users can set the playback order of multiple stills, videos, or both, and can manually toggle through them to show a client any one particular item.

Content can be loaded from a PC into up to ten tags at once, via a docking station that plugs into the computer's USB port. Users can provide their own content, or the company will produce it for them.

The Video Name Tag is a miniature OLED screen that displays advertising, that retail sales...

While the tags are definitely appealing in a cool-little-color-TV kinda way, one question does arise – are you supposed to pay attention to what the salesperson is telling you, or what's playing on their tag? It's possible that the dual presentation could be distracting to customers, and that it could make it more difficult for salespeople to hold their attention. On the other hand ... who knows, when it comes to advertising, perhaps it simply always comes down to a matter of "more is better."

Video Name Tags are available online, at a price of US$198 per tag. The docking station runs an extra $199, although individual tags can be recharged and reloaded through a simple USB cord.

About the Author
Ben Coxworth An experienced freelance writer, videographer and television producer, Ben's interest in all forms of innovation is particularly fanatical when it comes to human-powered transportation, film-making gear, environmentally-friendly technologies and anything that's designed to go underwater. He lives in Edmonton, Alberta, where he spends a lot of time going over the handlebars of his mountain bike, hanging out in off-leash parks, and wishing the Pacific Ocean wasn't so far away.   All articles by Ben Coxworth
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6 Comments

don't we alreadty get into enough trouble staring at saleswomens' chests??????

bushman Jack
31st March, 2011 @ 05:40 pm PDT

eye roll commencing now

Bill Bennett
31st March, 2011 @ 10:19 pm PDT

This item has been priced at nearly $200 lately. I think that price is too high. Even at $150, this should be overpriced. I would wait for the price to come down or get the same item from another source such as (www.sungroupshop.com) Half the price of similar product for their Video Name Tag.

White
1st April, 2011 @ 01:09 am PDT

I bought mine from a distributor at a discounted price. I checked out the cheap knockoffs from sungroup and another source. It's like saying you could get the same looking Armani suit at Walmart for half price. This is an OLED display....it's unbelievable, absolutely gorgeous screen....the sungroup model is a cheap LCD version, that's why it's less. Easy decision.

Craig H.
1st April, 2011 @ 09:35 am PDT

With an epidemic of ADD, ADHD, autism, mild traumatic brain injury and other cognitive deficits, and dementias (like Alzheimers' and others) which have gradual onset -- this is just a bad idea. I won't shop at Albertson's Food Markets due to their decision to play ads on a tv screen at the same place as check out -- and yet an inability to concentrate is frowned on by cashiers. All that suffering just to try to sell more goods is likely to work against the stores that use them as the baby boomers age.

Doctors' offices are using tv sets -- for what purpose? We are a nation of babies who can't sit quietly and read -- we need to be constantly baraged with noise and imagery? At a certain point technology just becomes abusive. This is one.

There is a sensory overload going on, and we aren't dealing well with it. This will guarantee to keep me OUT of any store that would force me to suffer with it.

chatbratstar
2nd April, 2011 @ 02:04 pm PDT

I think I may know the answer to this but Does any body know

does the video you place on the video name tag play in a loop.

just want to make sure....

AndrewH
26th June, 2011 @ 01:49 pm PDT
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