Entertainment Weekly embeds video in print ad
The video player located in the upper right of the ad in the upcoming Entertainment Weekly (Photo: Wired)
Article Summary
The rise of the Internet has seen some pundits label print media as an increasingly obsolete medium whose death is imminent, but U.S. showbiz mag Entertainment Weekly, along with CBS, is attempting to bring magazines into the multimedia age by embedding a video player in a print ad promoting CBS’s fall TV lineup and Pepsi.
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