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Innovative new Portable Power Products for Vehicles


January 6, 2009

Here’s a solution with what we anticipate is massive latent demand – two strong names (Energizer and UPG) have allied to produce a line of energy-related automotive products that can charge portable devices, run kitchen appliances, jump-start a car and even inflate a tire. There’s even a US$140 all-in-one product that includes an inverter that will allow motorists to convert power from the vehicle’s DC adapter to AC and USB outlets, a jump starter that jump-starts vehicles without a second vehicle, and an air compressor for inflating, tires, airbeds, inflatable toys ad infinitum.

Energizer and UPG, a leading provider of third-party logistics and supply chain management services, and a distributor of batteries and power accessories, are launching three initial SKUs of their new product line at the Consumer Electronics Show in Las Vegas this week.

"We are excited to have this opportunity to combine our expertise in portable power and technology with a trusted household brand like Energizer," said Randy Hardin, president and CEO of UPG. "Our partnership represents a trusted brand platform for consumers who expect quality and reliability from their portable power products.”

"Partnering with UPG makes sense for Energizer, our retail partners, and for consumers," said Danielle Kyriakos, director of new business development at Energizer. "At Energizer, we are committed to delivering innovative solutions to power people’s lives. We developed these products with UPG to provide solutions with the user in mind. They were designed to be more user-friendly and less intimidating, giving people the power they need wherever and whenever they need it whether they are at home, on the road, or at a campsite."

The new line of products from Energizer and UPG will be available through automotive, mass merchandise, and other retailers.

About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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