Study says 71% of European drivers need more air in their tires

With the spotlight shining on of hybrid vehicles, kinetic energy recovery systems and stop start functionality, it's easy to forget that a very effective way to reduce fuel consumption and cut emissions is right in front of us – air. A study recent study by tire manufacturer Bridgestone suggests that it's not only easy to forget, most of us do forget. The company checked 38,000 cars in 9 European countries during 2010 with results showing that 71% of the drivers were driving on under-inflated tires.

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