Two million iPhone 5 orders in 24 hours: the start of the flood?
September 18, 2012
Apple announced today that more than two million customers pre-ordered iPhone 5s in the first 24 hours after vendors opened up their order books on September 14. This is more than double the one million pre-orders received for the iPhone 4S in its first 24 hours last year.
The figure outstrips the first pre-order batch of iPhone 5s that will ship September 21, and though Apple claims the "majority" of pre-orders will be received on day one, a backlog already exists that will not be cleared until October.
Apple will be holding back additional stock for when its high street retail stores upon up their doors at 8 a.m. on Friday. Apple sold 4 million iPhone 4S handsets in the three days following its launch last year. Should iPhone 5 match that performance at retail, it will be well on course to match the widely-reported prediction of Piper Jaffray's wonderfully-named Gene Munster, that Apple will shift 10 million iPhone 5s in its first three weeks.
Only time will tell if the iPhone 5 will stand up to the more lofty, and also widely-reported, premonitions of Craig Berger at FBR Capital Markets, who reckons Apple could move a staggering 250 million iPhone 5s over the course of its lifetime—a figure which depends on unprecedented levels of upgrade-frenzy among existing Apple customers, as well as a launch in mainland China. To put that into perspective, that would be more iPhones (across all models) than Apple has sold internationally since 2007. It's even been suggested that iPhone 5 could eventually help to push Apple's share price into four figures, and have an appreciable impact on America's GDP.
Just enter your friends and your email address into the form below
For multiple addresses, separate each with a comma