Two groups of entrepreneurs want to light up your bike's wheels

Riding a bicycle on busy streets full of motorized vehicles can be risky enough in the daytime, but it potentially becomes even more dangerous at night, when motorists are less likely to see cyclists. Much of that risk can be minimized by using a bright headlight and strobing taillight, although those don't do much to increase a cyclist's visibility when seen from the side - and even if they did, there's no such thing as being too bright. Two separate projects, however, are aimed at developing systems that would allow a bicycle's wheel rims to act as running lights that would be hard not to notice.

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