Trading on the mind market – buying and selling innovation

May 16, 2007 In many ways it’s a dream come true – IdeaConnection is quite seriously offering a penny for your thoughts. The newly launched website is marketing itself as a trading ground for ideas; allowing users to post problems and handpick a team of thinkers varied in age, experience, location and field of expertise to work on the solution. Whether you’re an armchair expert or battle hardened industry veteran, you can register to post a problem, propose your ideas, or place yourself in the site’s directory, allowing future posters to call on you for assistance. With a price tag of at least US$1000 per problem, the service does not come cheaply – however, by concentrating such a large amount of intelligence and experience into a collaborative community, it is likely the benefits that emerge from the site will far outweigh the costs.

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