Toshiba, was waving the green flag at CES this week in announcing that its E-CORE LED lightbulbs will soon be available in the US market. An E-CORE bulb has a life expectancy of 40,000 hours, which is 40 times longer than traditional incandescant lightbulbs and at the same time it reduces CO2 emissions by 85 percent in comparison.

They have previously only been available in Japan, and the move to expand the lightbulbs into the US market is part of the “Vision 2050” initiative, Toshiba’s long term environmental sustainability plan which includes packaging all laptops in recyclable materials and aims to increase eco-efficiency tenfold by the year 2050.