Alex Shnaider (centre) at the Midland MF1 Racing launch this year with Midland MF1 Racing Managing Director Colin Kolles and F1 driver Tiago Monteiro (
Colin Kolles and Alex Shnaider on the grid
Colin Kolles and Alex Shnaider at the 2006 launch
April 5, 2006 German audio and storage company TrekStor, has received an order from Russian-Canadian billionaire and owner of the Midland Formula 1 team, Alex Shnaider, to develop the world's most expensive MP3 player. This luxurious piece of jewelry, valued at approx. US$20,000, is cast in 750 gold and adorned with numerous diamonds and a valuable chain. The idea to develop the world's most expensive MP3 player came to Shnaider while negotiating a sponsorship deal with TrekStor CEO, Daniel Szmigiel. Shnaider was so fascinated by the i.Beat organix – a handy, 40g player with full-bodied sound and winner of eleven accolades – that he placed a special order for the unique, custom-made device on the spot.
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