Click image to enlargeTata
January 11, 2008 If you haven’t heard of India’s Tata Motor Company, rest assured you’ll certainly be hearing a lot more about it very soon. Tata is about to give the world’s automotive manufacturers a landmark lesson in production efficiency with the release of a 100,000 rupee car – that’s US$2500, brand spanking new. Unveiled last night, the Tata NANO, will bring motoring within the reach of millions when it is launched in India later in 2008. Like the four-minute-mile, now we’re aware that it can be done, we suspect that the auto industry is in for another shake-up thanks to the flow-on effects precipitated by this long-time innovative Indian company. Not yet impressed? Then try this for size – Tata Group has been named by Ford as the preferred buyer for its two up-for-sale brands, Jaguar and Land Rover.
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