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The ClarityLife C900 Mobile Phone for Seniors

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November 11, 2008

November 12, 2008 The ClarityLife C900 is a very simple mobile phone with large controls, so it’s not the sort of technology we normally eulogise about in Gizmag. It’s key difference is that it has been reengineered to cater to the specific needs of the most technologically disenfranchised segment of our society – the elderly. The C900 is can be amplified an extra 20-decibels and it has oversized text for a group where hearing problems and failing eyesight are the norm. Most significantly, the US$270 cell phone incorporates an emergency response button capping off a very relevant feature set to an aging population that just goes on and on - hearing aid compatible, an extra strong vibrating ringer and a flashing orange LED to signal incoming calls for the hearing impaired and a flashlight.

“Clarity specializes in telephony for people with hearing loss, so it seemed natural to integrate our expertise into the C900,” said Clarity president Carsten Trads. “Hearing loss is one of the most common health issues among seniors, yet solutions in the mobile phone market for this population segment are virtually nonexistent. As more and more seniors turn to mobile phones, there is a need for a phone like the C900 that is not only intuitive, but improves conversations for people with hearing loss.”

The Emergency Help Button is located on the back of the phone, the one-touch, heart-shaped button calls and sends text messages to five pre-programmed numbers, such as those of family, friends, neighbors or emergency personnel. It cycles through the five contacts until someone is reached.

“One of the primary reasons seniors buy cell phones is for safety, but they generally find them difficult to operate – until now,” said Trads. “The C900 balances the scale by offering both safety and simplicity, reassuring seniors and their loved ones that help is as close as the touch of a button. This gives peace of mind not only to seniors but to their family members as well.”

Seniors can simply place or receive calls with the ClarityLife C900 by using four oversized buttons on the front of the phone which allow them to easily navigate their top contacts. They also can use a full slide-out keypad with large numbers. Furthermore, the C900’s screen is twice the size of a normal phone with magnified text and bright back-lighting.

Power™ and Digital Clarity Power™, provide customized solutions for customers who otherwise could not communicate easily and effectively with the outside world. As more people begin to address their hearing needs, Clarity will continue to provide effective technologies that are simple and easy to use.

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About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
1 Comment

My grandfather is having trouble in his hearing. Because of old age, his ability to listen clearly has been affected. So I purchased him a Clarity phone almost six months ago. Indeed, it functioned well. My grandfather can enjoy our calls and making conversations to his distant friends. However, the hard keypad of the phone had stressed his arthritic fingers. Because of this, I was forced to look for a new convenient cell phone for him.

It was tough to look for one because I used to rely on Clarity alone when it comes to quality. Good thing, I was able to talk to the mother of my friend when I paid her a visit. I noticed her phone during our conversation and talk about it. It’s Just5 phone. I’ve encountered it already, but neglected it. But boy! I never thought that this is the perfect phone I was looking for to give to my grandfather. This is equally competitive and a lot cheaper when compared to Clarity. If I only knew Just5 phone before, I might not have wasted my hard-earned money on Clarity.

Rafael
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