Television 2.0 offering from Sezmi promises personalized, on-demand viewing

Personalized homepage Sezmi interface

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Article Summary

May 2, 2008 The way people watch, and indeed interact with their televisions is undergoing a fundamental shift - a shift from mass entertainment to a personalized, targeted, interactive entertainment (and advertising) platform. Sezmi Corporation (formerly known as Building B, Inc.) has seen the writing on the wall and is hoping to be a major player in what has been dubbed Television 2.0. The company has announced that it is commencing trials in pilot markets in preparation for commercial launch with broadband service providers and national retailers later this year.

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