There is absolutely no doubt that the human condition thrives on challenge. Fresh from creating the world's cheapest car, the US$2500 Tata Nano, Tata Corporation is now intending to create the world's cheapest house. The flat-roofed 20 sq meter house will cost Rs 32,000 (EUR500 - GBP440 - US$715 ), can be built in a week and came about from an aim to deliver a viable package for beneficiaries of the Indira Awaas Yojana shelter rehabilitation scheme in Tata's native India. The scheme provides Rs 40,000 per house for people below the poverty line, scheduled castes and tribes, freed bonded laborers and ex-servicemen.
If Tata can hit its targets, the scheme will bring much greater access to shelter for millions of Indians. India is world's second most populous nation with 1.21 billion people and it is growing at such a rate that it is expected to pass China (currently 1.34 billion) by 2030. It has already surpassed China for the number of people who live in poverty (800 million people).
About the Author
Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks.
All articles by Mike Hanlon