Outdoor clothing manufacturers are determined to solve the one problem that the world's ultimate insulator has: ineffectiveness when wet. Sierra Designs and Brooks Range are both introducing specially treated down jackets, that they claim work effectively in both wet and dry conditions.
A new dawn is breaking in the evolution of outdoor apparel technology. Many materials that dominate today's outdoor clothes - wool and down, for instance - have been plucked straight from nature for hundreds of years. While textile manufacturers and clothing companies have tried to improve upon natural designs, they've generally failed to come up with anything that unequivocally surpasses Mother Nature. Just beyond the action videos and gear shops though, an improved generation of materials with the potential to displace stale staples is slowly moving from test labs to retail shelves. If these materials can brave the real world and live up to the hype, outdoor apparel - and outdoor sports - will look very different in the future.