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Women

Instant Man in Your Glove Box

July 27, 2006 It’s a sad fact but despite thousands of years of civilization, it just takes a bit of frustration on the roads and otherwise law abiding citizens can get very ugly and threatening. A poll in the UK shows that nearly one in three female motorists admit to having been the victim of road rage or intimidation when travelling alone, which is why new UK car insurance company Sheilas' Wheels is offering a new device that aims to make women feel safer when driving alone after dark. 'Buddy on Demand' is a blow up man that inflates at the flick of a switch if and when a passenger is needed. It is designed to help women deter road-rage attacks, car jacking and intimidating behaviour by other motorists - especially at night - by giving the appearance of two silhouettes in the front of the car, instead of a single, female figure behind the wheel. The 'Buddy on Demand' was designed and created by Inflate, builders of the Office in a bucket and a range of other remarkable inflatable structures.  Read More

Women dominate mobile phone gaming

June 30, 2006 As personal computer and mobile telephones have become ubiquitous, there have been few surprises in the way the cookies have crumbled, but one that seems to fly completely in the face of logic is the attraction that the female gender has for computer games. Women represent 59% of all U.S. consumers who play games on a mobile phone and these findings concur with the overall demographic makeup of Internet gamers, where women are the majority due to their penchant for online trivia and card games. Men, on the other hand, hold the majority among gamers who play intense action and role-playing games, and there is not a comparable group of male users in the mobile gaming space. A new research study entitled "Electronic Gaming in the Digital Home" concludes that women are the foundation of the gaming market, and the industry needs to cater to their preferences. John Barrett, director of research at Parks Associates believes, "Women generally spend little on gaming even though they like to play games … the industry just needs to find a game they are will to pay for."  Read More

Electric Cinderella Shoes with built-in stun gun

May 10, 2006 The Electric Cinderella shoes idea began as part of Simona Brusa Pasque's thesis at the Interaction Design Institute in 2002 and was inspired by a beautiful woman who Simona interviewed for her thesis who wanted to be able to “intimidate her intimidators.” She wanted to be empowered without losing her femininity, to have the freedom to be sexy without fear. The shoes certainly achieve that, offering 100,000 volts of high fashion stun gun power which can be activated by a control on the matching necklace. The weapon is hidden and when the wearer taps on the matching necklace an electric spark is displayed in the transparent tip, warning the would-be assailant to back off. The weapon is designed for a one time use, in case of emergency, by breaking the tip of the shoe. The shoes have now evolved through several prototypes with earlier versions exhibited at SIGGRAPH 2005 in Los Angeles, at Nemo Museum, Amsterdam, and at Pica Museum in Perth, Australia with the latest incarnation getting its debut outing at the recent CTIA Wireless Fashion Show in Las Vegas. “I believe this type of capability is a dream of many women and it is my intention to bring it to market,” Simona told Gizmag. Simona is seeking "the right business partners." Excellent images!  Read More

The new Blancpain Women Collection

April 14, 2006 Ever since 1930, Blancpain has been firmly convinced that women are well able to appreciate the know-how and the magic of mechanical horology. The Blancpain tradition of feminine Haute Horlogerie timepieces is thus no recent development, but instead boasts a rich and diverse history. Over the past 75 years, Blancpain’s numerous achievements in this field have included the first ladies’ self-winding wristwatch, the smallest round movement and more recently the world’s thinnest perpetual calendar. From an initial role as a purely functional object, the wristwatch has become a piece of jewellery or an accessory accompanying a particular clothing style. This graceful transformation has proved fundamental to contemporary watchmaking. While the Blancpain ladies’ models created in the past can lay claim to many world firsts, Blancpain has never dedicated an entire collection to women. Accordingly, and for the very first time and coinciding with the arrival of spring, Blancpain is revealing how it has imagined and developed its approach to feminine mechanical timepieces. Far from being mere reductions or adaptations of existing men’s watches, the three first models making up this collection were specifically developed to meet the expectations and desires of contemporary women. The hours of the BLANCPAIN WOMEN collection are exclusively feminine. Remaining steadfastly faithful to its roots in the Vallee de Joux, Blancpain has endowed each of its women’s watches with a meticulously hand-finished and decorated mechanical self-winding movement. Nonetheless, the Manufacture is now exploring an entirely new path by creating a collection that is completely innovative in terms of its aesthetics.  Read More

Bluetooth headsets for Women

April 5, 2006 It may be a ridiculous over generalization but women are different to men. They like things different and they like different things and they make up half of the consumer market give or take a percentage point or three. We thought it was silly that it had taken a quarter century for the world to deliver a left-handed mouse for the 16% of mollydookers in the world, but when we saw BluePearls had announced a small, elegant Bluetooth headset aimed at women, it suddenly seemed obvious that not everyone wanted to dress up like R2D2. The headsets have interchangeable colour panels and are claimed to be the smallest and lightest on the market at just 7.9 grams.  Read More

iBuzz: Feel the Music in a Whole New Way!

March 29, 2006 Firstly, let us be clear - this is not a premature April Fools Day joke. As Apple Computer celebrates its 30th birthday, we are reminded yet again that technology continues to touch us in the most amazing ways. First the iPod revolutionized the way we hear music. Now the iBuzz is attempting to change the way we feel music. We’ve written about a number of MP3 players using bone conduction (here and here and here and here), we’ve seen an iPod docking keyboard, an iPod docking baby stroller, the iDog, the iPod compatible wallet, the iPod compatible bed, the iPod docking iChair speaker system (very cool actually), the iPod TuneBuckle for your belt, not to mention dozens of ipod compatible cars. But even the iLounge Toilet Paper Dispenser with iPod Dock could not prepare you for this – the weirdest iPod accessory we’ve ever seen – by a country mile!  Read More

Sports bra monitors heart rate with built-in heart monitor

December 23, 2005 We’ve written a lot about heart monitoring and the advances in monitoring technologies over the last few years, reporting on Adidas’ Project Fusion, the BodyBugg, Garmin’s system for cyclists, Dual Sports combined heart rate monitor and MP3 player and Polar’s RS200sd Running Computer. With the exception of the first two, all of these monitors require the wearing of a chest strap and while this is sometimes difficult and uncomfortable enough for men, it creates much more of a problem for women. Now there’s an answer from heaven - a heart sensing sports bra.  Read More

The Whiz - like the P-Mate, only reusable

September 22, 2005 We’ve written about the P-mate disposable device that enables women to urinate standing up several times and each time it has been deluged with traffic so this product, the Whiz, is likely to be be just as popular and interesting. It’s effectively the same thing as the P-mate except that instead of being a disposable paper-based device it’s reusable and made of an elastomer thermoplastic that is flexible and soft. This enables you to scrunch or roll it up to put it in a bag or purse, then it springs back to shape once you want to use it. The plastic used contains an anti-bacterial additive - similar to chopping boards - that means that it always stays clean and hygienic. This makes it great for women who travel, especially in the third world where squat toilets can be a problem and a pack of 6 disposable items doesn't last long. It's also great for women who love the outdoors and don't want to throw out a paper p-mate in the bush.  Read More

The P-Mate enables women to urinate upright

The P-Mate is disposable paper device which enables women to urinate easily while standing up. It is in common usage in Europe since launching four years ago and is marketed as a convenient, hygienic, portable, leak proof, discreet, no-brain solution to the bad sanitary and problematic circumstances which continually confront women, particularly at mass gatherings. The P-Mate has become an entrepreneurial success story in Holland where Moon Zijp conceived the P-Mate while traveling in Indonesia, designed it at the Academy of Arts in Amsterdam and commercialised it to national and global acclaim as a clever solution to the long queues and dirty toilet seats with which women are so often confronted with in daily life. That’s Moon demonstrating her invention on Dutch National television, one of many performances which caused a lot of gaiety and attention during the P-Mate’s launch period.  Read More

TAG Heuer’s “Diamond Fiction” watch bracelet

June 27, 2005 TAG Heuer’s latest creation, the Diamond Fiction watch bracelet was recently shown for the first time by the elite brand’s latest Ambassador, Hollywood star Uma Therman. With TAG Heuer’s 2005/2006 Year of Diamonds theme, a stunning ladies watches collection was shown but the Diamond Fiction stole the show. It looks like a bracelet of red satin positively dripping with Top Wesselton diamonds (879 to be exact) but when you press a button on the side, some of the diamonds change colour to red offering the time in a digital display. Only three single and exclusive timepieces will be created at the TAG Heuer workshop at the Chaux-de-Fonds with a value of EU100 000 euro each.  Read More

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