Concept bra to help Japanese women on the hubbie hunt

“Concept” and “bra” aren’t two words you’d typically expect to go together too often. After all, a bra is the epitome of simplicity. As Seinfeld's George Costanza once remarked, “Two cups in the front, two loops in the back. How do they do it?” Well, Japanese lingerie maker Triumph International has complicated the humble undergarment with its concept “Konkatsu bra” – a bra that is designed to help Japanese women search for husbands by proudly declaring they're on the hunt.Read More

Mobile Technology

Orbita Sparta Mini watchwinder - one for the ladies?

As the name suggests, automatic or self-winding watches wind themselves using a moving weight mechanism inside the watch. All well and good if you are wearing your watch everyday, but if you happen to have a collection, you'll often find yourself faced with the fiddly task of manual winding and resetting features like perpetual calendars - a difficult job for large unwieldy fingers (men) and delicate fingernails (women) - which is where watchwinders come in. This one, the Sparta Mini from Orbita, is for the ladies.Read More


Barbie at 50: revered and reviled

Barbie turned 50 this month but she doesn’t look a day older than at her debut at the American International Toy Fair in New York on March 9, 1959. Sure, she’s copped some flak along the way for being empty-headed and ‘tarty’, and reinventing herself to conform to current fashions, but essentially she’s still as glamorous as ever, not to mention technologically savvy.Read More


GPS platform shoes feature hidden safety compartments

August 23, 2007 These shoes are certainly not going to compete with the likes of Jimmy Choo or Manolo Blahnik in the fashion stakes, but could they be a safety boost for women? With an inbuilt GPS, an audible alarm system and storage for your valuables the Platform 001 sandals could definitely be beneficial in protecting against muggings or to locate ladies in the case of emergency.Read More

Around The Home

The Electrolux condenser tumble dryer uses steam to make ironing easier and saves on dry cleaning bills

May 17, 2007 One of the most universally despised chores, ironing is a killer-app opportunity. With this in mind, household appliance innovator Electrolux has introduced a new type of condenser tumble dryer that cleverly uses steam to make the job of ironing easier. Iron Aid is a unique technological innovation, with special steam cycles that will reduce, or even eliminate, the need to iron, saving the hassle and time associated with this chore. The design uses steam to reduce and remove wrinkles and creases, to deliver ready-to-wear clothes. Up to five wrinkle free shirts can be produced in just 20 minutes and the Iron Aid can refresh and de-odorise even “dry clean only” garments and will refresh a silk or wool suit in 20 minutes. The product was released in Europe earlier this year, achieving its projected annual sales figures for 2007 by the end of March. Like we said, ironing is a killer-app opportunity, and this product appears to be a contender.Read More


The 1955 Dodge La Femme

May 8, 2007 It’s the earliest example of automotive marketing to women we have seen (correspondence here please) – it’s the 1955 Dodge La Femme complete with a Sapphire White and Heather Rose color scheme. Half a century later, women buy half of all new cars, yet it was a very bold and ultimately unsuccessful (only 2500 were made) marketing initiative aimed at was thought to be a promising new niche market. The La Femme was basically a Dodge Custom Royal Lancer with a feminine paint palette and a special gold “La Femme” script on the fenders. The vehicle’s interior was graced with special tapestry upholstery bearing pink rosebuds on a pale pink background and pale pink vinyl trim. A rectangular purse matching the car’s interior was a standard La Femme feature, stowed in a special compartment built into the back of the passenger seat. Each purse came complete with matching compact lipstick and cigarette cases, a lighter and purse. Also standard was a raincoat, rain bonnet and umbrella in the rosebud pattern that was stored in a compartment behind the driver’s seat. Hey, this would sell in droves today!! Read More


Women, Not Men, Are Primary Electronics Consumers

March 6, 2007 From politics to technology, women have played a vital role in shaping today’s society. Some of these achievements and other various tidbits are being highlighted during International Women’s Day on March 8. In regards to the technology spectrum, the Consumer Electronics Association (CEA) reports that women are the primary consumers when it comes to wireless gadgets and gizmos. According to CEA officials, women are outspending men in electronics purchases US$55 billion to US$41 billion. The trade organization also reports that women influence 90 percent of consumer electronics purchases which amounts to a lot of money when factory-to-dealer sales of consumer electronics are projected to exceed US$155 billion in 2007.Read More

Good Thinking

The Little White Purse by Saab

February 20, 2007 Targeted promotional opportunities for premium brands often makes for some strange bedfellows, and resulted this week in premium aerospace and automotive brand Saab releasing ‘The Little White Purse.’ Created by Fashion designer Osman Yousefzada, the purse was designed as an innovative way to keep a woman’s keys stylishly at hand. It banishes those clumsy key-fumbling moments so you look fashionably efficient while stepping into your car, home or workplace. According to Saab, on average a woman wastes one day each year fumbling around for keys in the bottom of her handbag, which does seem a lamentable waste of time. The clever design means the purse can be worn as a necklace, attached inside a handbag, or around a wrist where it could no doubt double as a weapon should the need arise.Read More

Mobile Technology

Ohmibod - the first iPod acsexory

November 20, 2006 Sexuality is common to us all. Like music, it is a universal language that can overcome all barriers, so, maybe they can be combined? . Developed using a team of 500 beta testers, the Ohmibod is a music-powered vibrator that translates tunes from any MP3 player (actually any audio source so iRiver, Creative, Zune etc will all work too) into vibrations. Offered as an “acsexory” aimed squarely at the world’s largest selling personal entertainment device (the Apple iPod), the aim of the slick marketing exercise is to make vibrators socially acceptable. The timing couldn’t be better as personal entertainment devices are selling at more than 50 million units a year, roughly half of them to women, so the world’s first audio player acsexory might be a killer app in the making. There’s an online Club Vibe (which users can join anonymously), centred on enhancing the OhMiBod experience, and sharing OhMiBod Playlists and experiences. Now we haven’t tried it, but those that have are being very complimentary on the Ohmibod blog Ohmiblog, writing things like, “I’ll never listen to the Black Eyed Peas in the same way again”, and “the perfect travelling companion.” Considering the various forces at play in reaching the desired result, we’d suggest that rather than using music designed with other things in mind, there’s also the prospect of a whole new genre of music designed to create the sustained frequencies and rhythms for a successful outcome. Though OhMiBod is not endorsed by Apple, OhMiBod’s creator, Suki, previously worked in product marketing for the company and it shows. “The idea of approachability was carried through the entire development and design of OhMiBod - its name, packaging and website,” says Suki, whose goal is for women to feel as comfortable buying an OhMiBod as they do buying an iPod.Read More


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