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Women

The Electrolux condenser tumble dryer uses steam to make ironing easier and saves on dry c...

May 17, 2007 One of the most universally despised chores, ironing is a killer-app opportunity. With this in mind, household appliance innovator Electrolux has introduced a new type of condenser tumble dryer that cleverly uses steam to make the job of ironing easier. Iron Aid is a unique technological innovation, with special steam cycles that will reduce, or even eliminate, the need to iron, saving the hassle and time associated with this chore. The design uses steam to reduce and remove wrinkles and creases, to deliver ready-to-wear clothes. Up to five wrinkle free shirts can be produced in just 20 minutes and the Iron Aid can refresh and de-odorise even “dry clean only” garments and will refresh a silk or wool suit in 20 minutes. The product was released in Europe earlier this year, achieving its projected annual sales figures for 2007 by the end of March. Like we said, ironing is a killer-app opportunity, and this product appears to be a contender.  Read More

The 1955 Dodge La Femme

May 8, 2007 It’s the earliest example of automotive marketing to women we have seen (correspondence here please) – it’s the 1955 Dodge La Femme complete with a Sapphire White and Heather Rose color scheme. Half a century later, women buy half of all new cars, yet it was a very bold and ultimately unsuccessful (only 2500 were made) marketing initiative aimed at was thought to be a promising new niche market. The La Femme was basically a Dodge Custom Royal Lancer with a feminine paint palette and a special gold “La Femme” script on the fenders. The vehicle’s interior was graced with special tapestry upholstery bearing pink rosebuds on a pale pink background and pale pink vinyl trim. A rectangular purse matching the car’s interior was a standard La Femme feature, stowed in a special compartment built into the back of the passenger seat. Each purse came complete with matching compact lipstick and cigarette cases, a lighter and purse. Also standard was a raincoat, rain bonnet and umbrella in the rosebud pattern that was stored in a compartment behind the driver’s seat. Hey, this would sell in droves today!!  Read More

Women, Not Men, Are Primary Electronics Consumers

March 6, 2007 From politics to technology, women have played a vital role in shaping today’s society. Some of these achievements and other various tidbits are being highlighted during International Women’s Day on March 8. In regards to the technology spectrum, the Consumer Electronics Association (CEA) reports that women are the primary consumers when it comes to wireless gadgets and gizmos. According to CEA officials, women are outspending men in electronics purchases US$55 billion to US$41 billion. The trade organization also reports that women influence 90 percent of consumer electronics purchases which amounts to a lot of money when factory-to-dealer sales of consumer electronics are projected to exceed US$155 billion in 2007.  Read More

The Little White Purse by Saab

February 20, 2007 Targeted promotional opportunities for premium brands often makes for some strange bedfellows, and resulted this week in premium aerospace and automotive brand Saab releasing ‘The Little White Purse.’ Created by Fashion designer Osman Yousefzada, the purse was designed as an innovative way to keep a woman’s keys stylishly at hand. It banishes those clumsy key-fumbling moments so you look fashionably efficient while stepping into your car, home or workplace. According to Saab, on average a woman wastes one day each year fumbling around for keys in the bottom of her handbag, which does seem a lamentable waste of time. The clever design means the purse can be worn as a necklace, attached inside a handbag, or around a wrist where it could no doubt double as a weapon should the need arise.  Read More

Ohmibod - the first iPod acsexory

November 20, 2006 Sexuality is common to us all. Like music, it is a universal language that can overcome all barriers, so, maybe they can be combined? . Developed using a team of 500 beta testers, the Ohmibod is a music-powered vibrator that translates tunes from any MP3 player (actually any audio source so iRiver, Creative, Zune etc will all work too) into vibrations. Offered as an “acsexory” aimed squarely at the world’s largest selling personal entertainment device (the Apple iPod), the aim of the slick marketing exercise is to make vibrators socially acceptable. The timing couldn’t be better as personal entertainment devices are selling at more than 50 million units a year, roughly half of them to women, so the world’s first audio player acsexory might be a killer app in the making. There’s an online Club Vibe (which users can join anonymously), centred on enhancing the OhMiBod experience, and sharing OhMiBod Playlists and experiences. Now we haven’t tried it, but those that have are being very complimentary on the Ohmibod blog Ohmiblog, writing things like, “I’ll never listen to the Black Eyed Peas in the same way again”, and “the perfect travelling companion.” Considering the various forces at play in reaching the desired result, we’d suggest that rather than using music designed with other things in mind, there’s also the prospect of a whole new genre of music designed to create the sustained frequencies and rhythms for a successful outcome. Though OhMiBod is not endorsed by Apple, OhMiBod’s creator, Suki, previously worked in product marketing for the company and it shows. “The idea of approachability was carried through the entire development and design of OhMiBod - its name, packaging and website,” says Suki, whose goal is for women to feel as comfortable buying an OhMiBod as they do buying an iPod.  Read More

Optoacoustic Technology for Early Cancer Detection

November 8, 2006 A new and very promising Laser-Ultrasound-Nanotechnology combination that detects malignant breast tumors one-fifth the size found with conventional technology has attracted U.S. Federal funding totalling US$3.8 million. The new federal funding will support Phase II research into breast and prostate cancer detection using laser optoacoustic imaging technology developed by Fairway Medical Technologies.  Read More

First Bionic Arm fitted to a female patient

September 15, 2006 The Rehabilitation Institute of Chicago (RIC), demonstrated its remarkable engineering and rehabilitation science know-how earlier this week by introducing Claudia Mitchell, the first woman to be successfully fitted with RIC’s Bionic Arm technology. The most advanced prosthesis of its kind, the RIC neuro-controlled Bionic Arm allows an amputee to move his or her prosthetic arm as if it is a real limb simply by thinking. The arm also empowers patients with more natural movement, greater range of motion and restores lost function. Using key learnings from the first successful Bionic Arm recipient, former power lineman and double amputee from Tennessee, Jesse Sullivan, RIC’s Bionic Arm initiative leader Dr. Kuiken and his team also have made significant advancements in the area of sensory feedback so that the patient can actually feel if they are touching hot or cold objects. We have excellent pictures and copies of Dr. Kuiken’s presentation to the media available in the image gallery. That's Claudia at top right in the main pic, the bionic arm bottom right, the nerve ending connections at top left and Dr. Kuiken and the first Bionic Man, Jesse Sullivan at bottom left.  Read More

First private female spaceflight participant set to launch to the International Space Stat...

August 30, 2006 Thirty-nine year old Iranian-born entrepreneur and Ansari X-Prize title sponsor, Anousheh Ansari, has been officially named to the Soyuz TMA-9 primary crew and will become the first private female spaceflight participant. Following in the footsteps of the three previous Space Adventures private cosmonauts, Ansari will launch from the Baikonur Cosmodrome in Kazakhstan on September 14 en route to the International Space Station (ISS) along with the Expedition 14 crew members: NASA astronaut Michael Lopez-Alegria and Russian cosmonaut Mikhail Tyurin. Mrs. Ansari began her cosmonaut training earlier this year in preparation for a future orbital spaceflight with Space Adventures but with a Russian Medical Board deeming Japanese businessman Daisuke Dice-K Enemoto unfit for space flight, Ansari will become the first private female astronaut, two days after her fortieth birthday and achieve an ambition she has harboured since childhood. In her quest to fly in space, Ansari kickstarted the private spaceflight industry by creating the US$10m X-Prize competition, which was awarded in 2004 to Bert Rutan. “By reaching this dream I’ve had since childhood, I hope to tangibly demonstrate to young people all over the world that there is no limit to what they can accomplish,” said Anousheh Ansari, chairman and co-founder of Prodea Systems. Prodeo is Ansari’s latest venture, focussing on digital home technology. Go Girl !!!! Excellent image library.  Read More

OSIM releases US$600 horseback riding exercise machine

August 15, 2006 Singapore’s Osim is in the business of making a range of high quality exercise and health related machinery and it certainly didn’t take the company long to come out with a rival for the Panasonic Joba which has been under development for several years and captivated Gizmag's female readers when we first wrote about it in early 2005 because it’s a perfect machine for maintaining a trim figure. The OSIM iGallop appears to work in exactly the same way as the Joba, working on the body’s core to shape and tone the tummy, hips, seat and thighs. It’s a zero impact exercise machine, and works the body by requiring multidirectional movements to maintain balance, with this constant balancing engaging certain muscle groups, and helping to improve balance, coordination and posture. The new iGallop starts shipping today at Brookstone, and the really good news is that it comes in at US$600, waaay less than Panasonic’s US$2000.  Read More

The bikini that tells you when it’s time to turn over

July 29, 2006 The modern two-piece swimsuit or bikini was invented circa 1945 in Paris, and was subsequently named after Bikini Atoll in the Pacific where the French were testing nuclear weapons. It took another decade or more for the swimsuit to move into regular usage though, with most recognising sex siren Brigitte Bardot’s appearance in the movie “And God created Woman” as the catalyst which saw it accepted into modern culture. Apart from getting significantly smaller, the bikini hasn’t evolved much in its 60 year reign of popularity, selling more than 30 million units a year in the United States and presumably hundreds of millions across the planet. Now a new simple function offered by Solestrum is pointing the way for the future of useful wearable technology – despite some untrue claims elsewhere in the media, the US$140 bikini offers the wearer real time UV readings on a belt-mounted read-out. The belt is the entire unit, and is made from a smart fabric that detects UV and transmits to the display. Next month, Solestrom will release a new version of the suit, which emits a beep at the UV level programmed by the user.  Read More

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