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The Little White Purse by Saab

February 20, 2007 Targeted promotional opportunities for premium brands often makes for some strange bedfellows, and resulted this week in premium aerospace and automotive brand Saab releasing ‘The Little White Purse.’ Created by Fashion designer Osman Yousefzada, the purse was designed as an innovative way to keep a woman’s keys stylishly at hand. It banishes those clumsy key-fumbling moments so you look fashionably efficient while stepping into your car, home or workplace. According to Saab, on average a woman wastes one day each year fumbling around for keys in the bottom of her handbag, which does seem a lamentable waste of time. The clever design means the purse can be worn as a necklace, attached inside a handbag, or around a wrist where it could no doubt double as a weapon should the need arise.  Read More

Ohmibod - the first iPod acsexory

November 20, 2006 Sexuality is common to us all. Like music, it is a universal language that can overcome all barriers, so, maybe they can be combined? . Developed using a team of 500 beta testers, the Ohmibod is a music-powered vibrator that translates tunes from any MP3 player (actually any audio source so iRiver, Creative, Zune etc will all work too) into vibrations. Offered as an “acsexory” aimed squarely at the world’s largest selling personal entertainment device (the Apple iPod), the aim of the slick marketing exercise is to make vibrators socially acceptable. The timing couldn’t be better as personal entertainment devices are selling at more than 50 million units a year, roughly half of them to women, so the world’s first audio player acsexory might be a killer app in the making. There’s an online Club Vibe (which users can join anonymously), centred on enhancing the OhMiBod experience, and sharing OhMiBod Playlists and experiences. Now we haven’t tried it, but those that have are being very complimentary on the Ohmibod blog Ohmiblog, writing things like, “I’ll never listen to the Black Eyed Peas in the same way again”, and “the perfect travelling companion.” Considering the various forces at play in reaching the desired result, we’d suggest that rather than using music designed with other things in mind, there’s also the prospect of a whole new genre of music designed to create the sustained frequencies and rhythms for a successful outcome. Though OhMiBod is not endorsed by Apple, OhMiBod’s creator, Suki, previously worked in product marketing for the company and it shows. “The idea of approachability was carried through the entire development and design of OhMiBod - its name, packaging and website,” says Suki, whose goal is for women to feel as comfortable buying an OhMiBod as they do buying an iPod.  Read More

Optoacoustic Technology for Early Cancer Detection

November 8, 2006 A new and very promising Laser-Ultrasound-Nanotechnology combination that detects malignant breast tumors one-fifth the size found with conventional technology has attracted U.S. Federal funding totalling US$3.8 million. The new federal funding will support Phase II research into breast and prostate cancer detection using laser optoacoustic imaging technology developed by Fairway Medical Technologies.  Read More

First Bionic Arm fitted to a female patient

September 15, 2006 The Rehabilitation Institute of Chicago (RIC), demonstrated its remarkable engineering and rehabilitation science know-how earlier this week by introducing Claudia Mitchell, the first woman to be successfully fitted with RIC’s Bionic Arm technology. The most advanced prosthesis of its kind, the RIC neuro-controlled Bionic Arm allows an amputee to move his or her prosthetic arm as if it is a real limb simply by thinking. The arm also empowers patients with more natural movement, greater range of motion and restores lost function. Using key learnings from the first successful Bionic Arm recipient, former power lineman and double amputee from Tennessee, Jesse Sullivan, RIC’s Bionic Arm initiative leader Dr. Kuiken and his team also have made significant advancements in the area of sensory feedback so that the patient can actually feel if they are touching hot or cold objects. We have excellent pictures and copies of Dr. Kuiken’s presentation to the media available in the image gallery. That's Claudia at top right in the main pic, the bionic arm bottom right, the nerve ending connections at top left and Dr. Kuiken and the first Bionic Man, Jesse Sullivan at bottom left.  Read More

First private female spaceflight participant set to launch to the International Space Stat...

August 30, 2006 Thirty-nine year old Iranian-born entrepreneur and Ansari X-Prize title sponsor, Anousheh Ansari, has been officially named to the Soyuz TMA-9 primary crew and will become the first private female spaceflight participant. Following in the footsteps of the three previous Space Adventures private cosmonauts, Ansari will launch from the Baikonur Cosmodrome in Kazakhstan on September 14 en route to the International Space Station (ISS) along with the Expedition 14 crew members: NASA astronaut Michael Lopez-Alegria and Russian cosmonaut Mikhail Tyurin. Mrs. Ansari began her cosmonaut training earlier this year in preparation for a future orbital spaceflight with Space Adventures but with a Russian Medical Board deeming Japanese businessman Daisuke Dice-K Enemoto unfit for space flight, Ansari will become the first private female astronaut, two days after her fortieth birthday and achieve an ambition she has harboured since childhood. In her quest to fly in space, Ansari kickstarted the private spaceflight industry by creating the US$10m X-Prize competition, which was awarded in 2004 to Bert Rutan. “By reaching this dream I’ve had since childhood, I hope to tangibly demonstrate to young people all over the world that there is no limit to what they can accomplish,” said Anousheh Ansari, chairman and co-founder of Prodea Systems. Prodeo is Ansari’s latest venture, focussing on digital home technology. Go Girl !!!! Excellent image library.  Read More

OSIM releases US$600 horseback riding exercise machine

August 15, 2006 Singapore’s Osim is in the business of making a range of high quality exercise and health related machinery and it certainly didn’t take the company long to come out with a rival for the Panasonic Joba which has been under development for several years and captivated Gizmag's female readers when we first wrote about it in early 2005 because it’s a perfect machine for maintaining a trim figure. The OSIM iGallop appears to work in exactly the same way as the Joba, working on the body’s core to shape and tone the tummy, hips, seat and thighs. It’s a zero impact exercise machine, and works the body by requiring multidirectional movements to maintain balance, with this constant balancing engaging certain muscle groups, and helping to improve balance, coordination and posture. The new iGallop starts shipping today at Brookstone, and the really good news is that it comes in at US$600, waaay less than Panasonic’s US$2000.  Read More

The bikini that tells you when it’s time to turn over

July 29, 2006 The modern two-piece swimsuit or bikini was invented circa 1945 in Paris, and was subsequently named after Bikini Atoll in the Pacific where the French were testing nuclear weapons. It took another decade or more for the swimsuit to move into regular usage though, with most recognising sex siren Brigitte Bardot’s appearance in the movie “And God created Woman” as the catalyst which saw it accepted into modern culture. Apart from getting significantly smaller, the bikini hasn’t evolved much in its 60 year reign of popularity, selling more than 30 million units a year in the United States and presumably hundreds of millions across the planet. Now a new simple function offered by Solestrum is pointing the way for the future of useful wearable technology – despite some untrue claims elsewhere in the media, the US$140 bikini offers the wearer real time UV readings on a belt-mounted read-out. The belt is the entire unit, and is made from a smart fabric that detects UV and transmits to the display. Next month, Solestrom will release a new version of the suit, which emits a beep at the UV level programmed by the user.  Read More

Instant Man in Your Glove Box

July 27, 2006 It’s a sad fact but despite thousands of years of civilization, it just takes a bit of frustration on the roads and otherwise law abiding citizens can get very ugly and threatening. A poll in the UK shows that nearly one in three female motorists admit to having been the victim of road rage or intimidation when travelling alone, which is why new UK car insurance company Sheilas' Wheels is offering a new device that aims to make women feel safer when driving alone after dark. 'Buddy on Demand' is a blow up man that inflates at the flick of a switch if and when a passenger is needed. It is designed to help women deter road-rage attacks, car jacking and intimidating behaviour by other motorists - especially at night - by giving the appearance of two silhouettes in the front of the car, instead of a single, female figure behind the wheel. The 'Buddy on Demand' was designed and created by Inflate, builders of the Office in a bucket and a range of other remarkable inflatable structures.  Read More

Women dominate mobile phone gaming

June 30, 2006 As personal computer and mobile telephones have become ubiquitous, there have been few surprises in the way the cookies have crumbled, but one that seems to fly completely in the face of logic is the attraction that the female gender has for computer games. Women represent 59% of all U.S. consumers who play games on a mobile phone and these findings concur with the overall demographic makeup of Internet gamers, where women are the majority due to their penchant for online trivia and card games. Men, on the other hand, hold the majority among gamers who play intense action and role-playing games, and there is not a comparable group of male users in the mobile gaming space. A new research study entitled "Electronic Gaming in the Digital Home" concludes that women are the foundation of the gaming market, and the industry needs to cater to their preferences. John Barrett, director of research at Parks Associates believes, "Women generally spend little on gaming even though they like to play games … the industry just needs to find a game they are will to pay for."  Read More

Electric Cinderella Shoes with built-in stun gun

May 10, 2006 The Electric Cinderella shoes idea began as part of Simona Brusa Pasque's thesis at the Interaction Design Institute in 2002 and was inspired by a beautiful woman who Simona interviewed for her thesis who wanted to be able to “intimidate her intimidators.” She wanted to be empowered without losing her femininity, to have the freedom to be sexy without fear. The shoes certainly achieve that, offering 100,000 volts of high fashion stun gun power which can be activated by a control on the matching necklace. The weapon is hidden and when the wearer taps on the matching necklace an electric spark is displayed in the transparent tip, warning the would-be assailant to back off. The weapon is designed for a one time use, in case of emergency, by breaking the tip of the shoe. The shoes have now evolved through several prototypes with earlier versions exhibited at SIGGRAPH 2005 in Los Angeles, at Nemo Museum, Amsterdam, and at Pica Museum in Perth, Australia with the latest incarnation getting its debut outing at the recent CTIA Wireless Fashion Show in Las Vegas. “I believe this type of capability is a dream of many women and it is my intention to bring it to market,” Simona told Gizmag. Simona is seeking "the right business partners." Excellent images!  Read More

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