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A prototype of the sanitary pad, produced by textile engineering student David W. Allen, i...

For most women the obligatory monthly visit that is the menstrual cycle is a quietly endured and discreetly dealt with occurrence. Feminine products in every size, shape and color, and available for purchase from supermarkets to public restrooms, lessen the burden. But contrast this reality with that of women living in impoverished countries for whom these commonplace hygiene products are unaffordable luxuries. This glaring discrepancy has prompted Sustainable Health Enterprises (SHE), together with researchers from North Carolina State University, to create affordable, quality sanitary pads to ease the lives of millions of women who, for several days a month, know another kind of period pain.  Read More

Medical students conduct simulated breast exams on a  'mixed reality' patient

Routine physical examinations of a more intimate nature may become a little less awkward and a little more precise according to a team of engineering students from the University of Florida. The team's design of a ‘mixed reality’ human patient could be the answer in managing this delicate aspect of bedside manner. The mixed reality human is named Amanda Jones and she exists, in both virtual and physical form, as a life-sized cyberspace image on a flat screen, and as a mannequin with a prosthetic breast. Her purpose is noble: to help train medical students to conduct intimate breast exam procedures.  Read More

Feed the bra a wedding ring to stop the countdown clock

“Concept” and “bra” aren’t two words you’d typically expect to go together too often. After all, a bra is the epitome of simplicity. As Seinfeld's George Costanza once remarked, “Two cups in the front, two loops in the back. How do they do it?” Well, Japanese lingerie maker Triumph International has complicated the humble undergarment with its concept “Konkatsu bra” – a bra that is designed to help Japanese women search for husbands by proudly declaring they're on the hunt.  Read More

The Orbita Sparta Mini is a compact single-watch winding device that is both affordable an...

As the name suggests, automatic or self-winding watches wind themselves using a moving weight mechanism inside the watch. All well and good if you are wearing your watch everyday, but if you happen to have a collection, you'll often find yourself faced with the fiddly task of manual winding and resetting features like perpetual calendars - a difficult job for large unwieldy fingers (men) and delicate fingernails (women) - which is where watchwinders come in. This one, the Sparta Mini from Orbita, is for the ladies.  Read More

Barbie turns 50

Barbie turned 50 this month but she doesn’t look a day older than at her debut at the American International Toy Fair in New York on March 9, 1959. Sure, she’s copped some flak along the way for being empty-headed and ‘tarty’, and reinventing herself to conform to current fashions, but essentially she’s still as glamorous as ever, not to mention technologically savvy.  Read More

Sony Ericsson's first collection of Bluetooth watches for women

Have you ever missed a call while frantically searching for your mobile in the bottom of your handbag? Sony Ericsson has followed on from the MBW-150 Bluetooth watch range with the announcement of the MBW-200 series, the first from the company designed specifically for female consumers.  Read More

Platform 001's

August 23, 2007 These shoes are certainly not going to compete with the likes of Jimmy Choo or Manolo Blahnik in the fashion stakes, but could they be a safety boost for women? With an inbuilt GPS, an audible alarm system and storage for your valuables the Platform 001 sandals could definitely be beneficial in protecting against muggings or to locate ladies in the case of emergency.  Read More

The Electrolux condenser tumble dryer uses steam to make ironing easier and saves on dry c...

May 17, 2007 One of the most universally despised chores, ironing is a killer-app opportunity. With this in mind, household appliance innovator Electrolux has introduced a new type of condenser tumble dryer that cleverly uses steam to make the job of ironing easier. Iron Aid is a unique technological innovation, with special steam cycles that will reduce, or even eliminate, the need to iron, saving the hassle and time associated with this chore. The design uses steam to reduce and remove wrinkles and creases, to deliver ready-to-wear clothes. Up to five wrinkle free shirts can be produced in just 20 minutes and the Iron Aid can refresh and de-odorise even “dry clean only” garments and will refresh a silk or wool suit in 20 minutes. The product was released in Europe earlier this year, achieving its projected annual sales figures for 2007 by the end of March. Like we said, ironing is a killer-app opportunity, and this product appears to be a contender.  Read More

The 1955 Dodge La Femme

May 8, 2007 It’s the earliest example of automotive marketing to women we have seen (correspondence here please) – it’s the 1955 Dodge La Femme complete with a Sapphire White and Heather Rose color scheme. Half a century later, women buy half of all new cars, yet it was a very bold and ultimately unsuccessful (only 2500 were made) marketing initiative aimed at was thought to be a promising new niche market. The La Femme was basically a Dodge Custom Royal Lancer with a feminine paint palette and a special gold “La Femme” script on the fenders. The vehicle’s interior was graced with special tapestry upholstery bearing pink rosebuds on a pale pink background and pale pink vinyl trim. A rectangular purse matching the car’s interior was a standard La Femme feature, stowed in a special compartment built into the back of the passenger seat. Each purse came complete with matching compact lipstick and cigarette cases, a lighter and purse. Also standard was a raincoat, rain bonnet and umbrella in the rosebud pattern that was stored in a compartment behind the driver’s seat. Hey, this would sell in droves today!!  Read More

Women, Not Men, Are Primary Electronics Consumers

March 6, 2007 From politics to technology, women have played a vital role in shaping today’s society. Some of these achievements and other various tidbits are being highlighted during International Women’s Day on March 8. In regards to the technology spectrum, the Consumer Electronics Association (CEA) reports that women are the primary consumers when it comes to wireless gadgets and gizmos. According to CEA officials, women are outspending men in electronics purchases US$55 billion to US$41 billion. The trade organization also reports that women influence 90 percent of consumer electronics purchases which amounts to a lot of money when factory-to-dealer sales of consumer electronics are projected to exceed US$155 billion in 2007.  Read More

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