Swiss luxury watchmaker Blancpain has continued its annual tradition of celebrating the most romantic day of the year with a new design set for release on February 14th 2010. This speciality timepiece combines an sinuously-contoured silhouette created by a glittering border of over 500 precious stones. A heart is set into the dial fashioned in white and pink mother-of-pearl and echoed in pink sapphires and diamonds encircling the dial. A heart-shaped diamond appears at 12 o'clock, while the pin buckle is set with a pear-shaped pink sapphire. The straps are satin, and only 14 of these extraordinary limited edition ensembles will be created - the price is unknown, but rest assured, it will represent a whole lotta love!
December 21, 2005 The day for lovers, Valentines Day, like so many other aspects of modern life, emanated from the Romans. Every February in ancient Rome, a feast was held to honour the goddess Juno. The names of young women were put into an urn and drawn by lottery to match a single male. The matched couples would be considered partners for the year, and those who wished could enter the draw again the next year for a new partner. The Catholic Church was keen to eradicate these heathen practices so in 496AD, Pope Gelasius declared the day in honour of St. Valentine and promoted it as a day for lovers. St Valentine was a martyr who had been stoned to death for marrying couples in defiance of the insane emperor Claudius II who had outlawed marriage on the basis that the existence of families made soldiers reluctant to go to war. It’s hardly a heart-warming tale, and certainly not one to match the sentiments normally expressed on the day, though when you consider that 60% of marriages end in divorce, we think the original idea might be worth a revisit. In more modern times, several time-honoured practices have evolved, including the sending of love letters on the day and the giving of watches, with the world’s oldest watch manufacturer (BlancPain)
commemorating the day each year with a very special limited edition woman’s timepiece. Don’t ask the price though.