Sony has claimed a trio of full-frame firsts with its latest announcements. The title for world's first fixed lens 35 mm full-frame digital camera goes to the palm-sized Cyber-shot DSC-RX1 fixed lens camera, while the world's lightest full-frame interchangeable-lens digital camera crown rests on the head of the new Alpha SLT-A99 and the NEX-VG900 takes the world's first consumer 35mm full-frame interchangeable lens camcorder.
Sony has unveiled the successor to last year's SLT-A35
digital camera featuring the company's proprietary Translucent Mirror Technology that does away with the need to keep moving the mirror out of the way when taking a photograph. The new α37 is a somewhat modest refresh to the entry-level camera that sees some improvements and some reductions in specs and capabilities, but is being released at a lower price point than entry-level models before it.
Sony's translucent mirror technology - which directs incoming light to the image sensor and the AF sensor simultaneously - continues to advance with the introduction of the company's new SLT-A57 digital camera. The new camera trumps the α55
it replaces in a number ways, most notable of which is the 12 images per second continuous shooting with full-time continuous autofocus in Tele-zoom Continuous Advanced Priority AE mode. The new, faster, more powerful image processor that makes such an impressive performance boost possible also ramps up the sensitivity to a very low-light-friendly ISO16000, and the camera is fit to bursting with creative photography options.
Sony has revealed that its faithful α700 mirror-based digital SLR (DLSR) is being put out to pasture and replaced with a powerful new model featuring the company's Translucent Mirror Technology first seen last year in the α55
. The new SLT-A77 features a 24 megapixel APS-C size sensor, an OLED electronic viewfinder that's said to provide the kind of image previewing experience previously only available with optical viewfinders and an incredibly fast full resolution continuous shooting rate. Joining the α77 is the SLT-A65 consumer-level digital camera which shares many of the newly-introduced features of the flagship model but costs $500 less.
Sony has announced a smaller and lighter replacement for the NEX-3
interchangeable lens camera announced last year, and a new member of its innovative translucent mirror Alpha camera range. The NEX-C3 gets more megapixels, has been given a new user interface with redefined photographic terminology and battery life - a weak spot on the first NEX models - is said to be up to a fifth longer. The A35 replaces the A33
and has also been given an image quality boost, gains some new live-shot effects and offer seven frames per second burst shooting (although at the expense of some resolution).
If you've suffered a missed photo opportunity due to the short time your digital SLR takes to get its mirror out of the way, then Sony reckons it has the answer. The mirror inside the new α33 and α55 digital cameras doesn't move out of the way at all, it's just semi-transparent and simply allows the light from the lens through to the CMOS sensor while also redirecting some to the camera's autofocus sensor. Whether shooting stills or high definition video, Sony says that its new technology allows for simultaneous image capture and fast, accurate autofocus.