Many Muggles, fans and aficionados of the Harry Potter franchise would no doubt be aware that The Wizarding World of Harry Potter Theme Park and Resort opened last June. And judging by the fact that the park just sold its one millionth Butterbeer (non-alcoholic) beverage, its popularity doesn’t seem to be waning. The success of Universal’s newest park, located in Orlando, Florida, like most theme parks, will be judged on the experiences it offers its guests. Often this boils down to the teeth-rattling speed, stomach-churning loops and turns, or the full-on "shock and awe" of its rides. Gizmag spoke with Senior Vice President, Creative Studio for Universal Parks and Resorts, Thierry Coup, to get a behind-the-scenes insight into the creation of the park’s rides, namely the Dragon Challenge, Flight of the Hippogriff and The Forbidden Journey.