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June 27, 2005 TAG Heuer’s latest creation, the Diamond Fiction watch bracelet was recently shown for the first time by the elite brand’s latest Ambassador, Hollywood star Uma Therman. With TAG Heuer’s 2005/2006 Year of Diamonds theme, a stunning ladies watches collection was shown but the Diamond Fiction stole the show. It looks like a bracelet of red satin positively dripping with Top Wesselton diamonds (879 to be exact) but when you press a button on the side, some of the diamonds change colour to red offering the time in a digital display. Only three single and exclusive timepieces will be created at the TAG Heuer workshop at the Chaux-de-Fonds with a value of EU100 000 euro each. Read More
April 27, 2005 TAG Heuer has announced a limited-edition launch of the world's first professional golf watch - a watch light and durable enough so that you can wear it to the tee without fear of compromising your shot. Fusing sports and glamour, the TAG Heuer Professional Golf Watch is the result of a partnership between Tiger Woods and TAG Heuer and a limited run of just 8000 pieces will be released worldwide next week. Read More
Since its earliest days, TAG Heuer has led Swiss watchmaking tradition by challenging and innovating its most time-honored conventions. Founded in an horological golden age, it has repeatedly revolutionized the timing and watchmaking world. With the Monaco V4 Concept Watch, the first design-integrated mechanical movement truly of the third millennium, the tradition continues. Read More
Ultra-exclusive Chronograph by TAG Heuer and Mercedes-Benz
By Mike Hanlon
22:00 April 26, 2005
One of the most exclusive commemorative timepieces in the world has been created to celebrate the launch of the Mercedes-Benz SLR McLaren super sports car. To be eligible to buy the as-yet unpriced TAG Heuer SLR Chronograph, you must OWN a US$400,000 McLaren SLR. Only 3500 McLarens will be made over the seven year production run. Read More
