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TAG Heuer

Wearables

In pictures: Baselworld 2015

Given the premier nature of Switzerland's watchmaking industry, the level of excitement, glitz and glamor that surrounds Baselworld should come as no surprise. The town of Basel, nestled as it is just minutes from the French and German borders, was littered with banners, flags and posters this month, signalling the arrival of the biggest event on any watchmaker's calendar. Once again, Gizmag joined the thousands of trade, press and public attendees in search of the latest and greatest in wrist-worn fashion and innovation.Read More

Mobile Technology

Latest Monaco V4 watch takes the belt to the tourbillon

Ten years ago, TAG Heuer unveiled its Monaco V4 Concept Watch, which was the world's first watch to incorporate belt drives, linear mass and ball bearings. In 2009, the watchmaker released the production version, simply called the Monaco V4. At Baselworld 2014, we recently spied the latest incarnation, the Monaco V4 Tourbillon. It's reportedly the first watch to ever feature a belt-drive tourbillon complication. Read More

Mobile Technology

TAG-Heuer Mikrogirder, the most accurate mechanical chronograph of all time

We have commented before at Gizmag at how the luxury watch business can seem to the uninitiated to be an ever-spiraling vortex of pointlessness. Take the latest creation from TAG Heuer. A mechanical watch/chronograph that can time events to 1/2000th of a second. But why? Human reaction time makes it useless and crystal/electronic timers can provide even greater accuracy. For the “haute horologist” the achievement is its own reward, but there are practical spin-offs; TAG-Heuer has essentially re-invented the mechanism that’s been at the very core of mechanical watches for over 300 years.Read More

Mobile Technology

The Grand Prix de l'Horlogerie de Geneve - the world's finest watches recognized

With two thirds of the world's population now carrying a mobile phone, the only functional aspect of the wristwatch is redundant. The appreciation of fine bespoke mechanical computers however, is stronger than ever - more than US$46 billion this year - three times the tablet computer marketplace. Last Saturday evening, the timepeice industry gathered for the Grand Prix de l'Horlogerie de Genève, where the industry awards the best timepeices in a dozen categories. The "Aiguille d'Or" was awarded to the US$87,000 De Bethune DB28. Another leaureate keeps time to one thousandth of a second and another keeps the true length of the day, both achieved mechanically. They cost more than a Ferrari, and are equally as complex. Showing this story to a loved one might cost you a lot of money.Read More

Environment

The UK's first eco-car spectacular

Britain held its first free eco-car show last month on London's famous royal driveway, The Mall. The event was held as part of HRH Prince Charles's latest sustainability initiative “Start”, which aims to promote positive steps to leading a sustainable lifestyle, and was opened by his “Garden Party to Make a Difference”. The Start Eco-Car Spectacular aimed to showcase the future of green transport with a variety of bicycles, cars and other environmental transport solutions.Read More

Automotive

TAG Heuer Tesla Roadster

Tesla Motors has rolled put a one-of-a-kind TAG Heuer Roadster at the Geneva Motor Show. The Roadster's makeover references the red and green of the TAG logo in its predominately gray exterior and on the inside, the design by Tesla Chief Designer Franz von Holzhausen includes a center console tailored to house a soon to be unveiled TAG concept watch.Read More
Mobile Technology

The Tag Heuer Lamborghini phone handset

If you're looking for value for money, a sports car-inspired designer mobile phone probably isn't the best place to start. Based on its Meridiist handset, Tag Heuer's latest model is inspired by the Lamborghini Murciélago LP 640. We’ve no problem with admitting that it looks the business, but as is strangely typical of these sorts of overpriced phones, it seems to be seriously lacking on the practicality front.Read More

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