Sony
Making the most of it: Sony turns music player defeat into PR win
By Rick Martin
19:13 September 5, 2010

Leading up to Apple's big iPod refresh last week, Sony managed to steal some spotlight as headlines around the Internet proclaimed how the company's Walkman had outsold the iPod for the month of August in Japan. According to a market survey from BCN Ranking, the Walkman holds a 47.8 percent market share, with the iPod now suddenly trailing at 44 percent. Read More
Sony unveils next generation touchscreen Bloggie pocket video camera
By Paul Ridden
11:25 September 4, 2010

Not so long ago, Sony took its original Bloggie pocket video camera and placed a 270 degrees swivel lens at the top that was said to cater for those spontaneous moments. Now the next generation of Bloggie has been revealed and the swivel lens has gone. In its place is a fixed F2.8 wide angle, auto-focus lens with 4x digital zoom. The new MHS-TS20 and MHS-TS10 Bloggie Touch pocket camcorders have a 3-inch touchscreen display, can shoot up to full 1080p high definition video and are capable of snapping 12.8 megapixel still images. Read More

Sony continued to build out its entire 3D ecosystem at IFA in Berlin last evening when it showed a number of new 3D capable devices, including plans for a 3D IPTV network, a new 3D Home Projector (VPL-VW90ES) and three new network-capable, 3D-ready AV receivers. The biggest hoohah from the media though was undoubtedly a 3D VAIO laptop prototype which will become available in spring 2011, only six months from now. Read More

There’s been a bit of a flood of DSLR cameras unveiled in recent weeks. Nikon announced its first DSLR to record full 1080p video, while Canon added the Studio Version of its EOS 7D and its EOS 60D with an articulating LCD to its lineup. Not to be outdone, Sony joined the party unveiling its new translucent mirror cameras, the α33 and α55, which aren’t like conventional DSLRs as their mirror allows light through to the CMOS sensor instead of moving out of the way. Alongside the α33 and α55 Sony also announced the 16.2-megapixel α580 and 14.2-megapixel α560, which feature Sony’s newly developed Exmor APS HD CMOS sensor and BIONZ imaging processor. Read More
Sony unveils new translucent mirror Alpha cameras
By Paul Ridden
04:21 August 30, 2010

If you've suffered a missed photo opportunity due to the short time your digital SLR takes to get its mirror out of the way, then Sony reckons it has the answer. The mirror inside the new α33 and α55 digital cameras doesn't move out of the way at all, it's just semi-transparent and simply allows the light from the lens through to the CMOS sensor while also redirecting some to the camera's autofocus sensor. Whether shooting stills or high definition video, Sony says that its new technology allows for simultaneous image capture and fast, accurate autofocus. Read More
Sony bolsters 3D BRAVIA lineup with new NX810 series HDTVs
By Darren Quick
19:21 August 26, 2010

Sony has added to its range of 3D BRAVIA HDTVs with the announcement of the availability of three new NX810 LCD models. In screen sizes of 46-, 55- and 60-inches the sets all feature Full HD (1080p) resolution and 3D capability. DynamicEdge LED Backlighting with local dimming is employed for improved contrast while Sony’s Motionflow PRO 240Hz Technology is on board to ensure smooth motion for fast moving images. Read More
Sony takes aim at gamers with new Ultimate Weapon Gaming headsets
By Darren Quick
19:00 August 18, 2010

Hardened first person shooter (FPS) veterans know that your ears can be as important as your eyes when battling hordes of enemy combatants. Such veterans will also be aware that the staccato of gunfire and the sound of exploding body parts aren’t always appreciated by other members of the household – particularly in the early hours. In response to extensive research to show what different gamers want from their headsets, Sony has unveiled its DR-GA500 and DR-GA200 headsets designed to maximize spatial awareness without waking up the neighbors. Read More

The interchangeable lens consumer-oriented HD camcorder Sony teased us with when it announced its NEX interchangeable lens digital cameras has now been unveiled. As previously revealed, the Handycam NEX-VG10 features the same Exmor APS HD CMOS sensor found in the NEX-5 and NEX-3 and will be able to share E-mount interchangeable lenses with those devices. Calling the NEX-VG10 the world’s first consumer HD camcorder with an interchangeable lens system, Sony says it enables users to capture images and videos with background defocus effects and shallow depth of field. Read More

Coming hot on the heels of a firmware upgrade that brought 3D capability to its NEX interchangeable lens digital cameras, Sony has announced it will add 3D capability to its point-and-shoot Cyber-shot digital still camera range with the introduction of the Cyber-shot DSC-TX9 and DSC-WX5. The new cameras will be the first compact digital still cameras capable of capturing panoramic photos in 3D with Sony’s 3D Sweep Panorama function. Read More

Sony has delivered on its promise of a firmware upgrade for NEX interchangeable lens digital cameras which brings 3D capability to Sweep Panorama mode. The company says the free upgrade also improves the normal 2D Sweep Panorama shooting, reduces power drain when the camera is off and delivers faster start-up in low-light conditions. Read More
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