Sony

August 19, 2005 Expanding on its line of Walkman digital music players, Sony Electronics has announced a new series of flash-based devices. Bright and colourful, the compact NW-E300 Beans sport a sassy design and are available in 512 MB and 1 GB capacities with a built-in FM tuner. They also feature the long battery life, quick-charge function and brilliant displays people have come to expect from Sony Walkman digital audio players.  Read More

May 17, 2005 In case you’re wondering why the ground is shaking, the game console giants are preparing for the launch of their next generation gaming devices at the Electronic Entertainment Expo (E3) tomorrow. Last time around, Nintendo, Sony and Microsoft sold more than 100 million units between them with Sony winning the round convincingly. Penetration into loungerooms is so high in most countries that this next generation of consoles will probably be the centrepiece of the home entertainment system – this is an incredibly important strategic battle to win in the convergence war. Last week Microsoft was the first to come out swinging when it unveiled its next generation X-Box 360 and although little detail about the machine was released, there was plenty of hype and chest thumping. In most markets, Microsoft is the heavyweight, take-no-prisoners market leader, so it's interesting to see the company attempting to come from behind in the game console market. Last night Sony revealed its PLAYSTATION3 (PS3) but unlike Microsoft, which sold the sizzle and not the sausage, Sony has unveiled the detail of a technological masterpiece. The PS3 incorporates what is arguably the world's most advanced Cell processor with supercomputer-like power plus backwards compatibility with the PS2 which sold roughly two thirds of all game consoles in the current generation. In the new console game, Microsoft may have fired the first shots, but Sony has leapt to the fore with its first foray and it’ll be one hell of a fight. Now all that remains is for Nintendo to enter the fray.  Read More

One of the star attractions at recent motor shows around Australia has been Mitsubishi’s Lancer Evolution rally simulators, even if judged solely by the length of the queues waiting to strap into the genuine rally seats, in the genuine rally cars that simulate the rally driving experience with more authenticity than you would have thought possible. The simulators were developed for Mitsubishi by technophiles Rodney Robertson and Associates and began with two Mitsubishi Lancers and got waaaay more complex from there. The idea was to build two linked rally car replicas and have them side-by-side with the choice of two very large rear projection screens in front of the cars, or where space and circumstances dictated a lesser set-up, two large bonnet-mounted Plasma panel displays. The experience is VERY realistic.  Read More

March 2, 2005 Sony Ericsson today kick-started its entry into the mobile music market with the announcement of the W800, the first Walkman branded mobile phone. It will now be possible to listen to music, handle phone calls and take great pictures and video, all with one device and with no compromise on quality. The Sony Ericsson W800 is the first product to combine a mobile phone, a high quality digital music player with up to 30 hours' battery life, and a 2 Megapixel camera. All of this is packaged in a slim, lightweight device with ultra-stylish design.  Read More

February 11, 2005 Sony continues to push the edge of the envelope with new and exciting technologies being debuted in its homeland and the Japanese giant's latest winner is its Location Free LCD LF-X5 TV - a 7"television you can take with you anywhere on the planet and watch your favourite television shows IN REAL TIME (i.e. as they are showing in your home country), with the data delivered to the Location Free via the internet. It's easy to carry and watch anywhere partly because it's small, but mainly because it's wireless - the accompanying base station plugs into the video source in your home in Japan and transmits via the internet to wherever you happen to be using a function Sony calls NetAV.  Read More

November 19, 2004 Sony Australia has unveiled its next-generation Dual Layer burners, featuring speeds almost double the pace of Sony's original range. The DRU710A (internal drive) and DRX710UL (external drive) increase the overall write speed up to 16X +R with 2.4X +R dual layer burn speed1, meaning consumers can significantly boost the turn around time of DVD burning. A firmware upgrade set for release in coming months promises to further increase the this capability to 4X dual layer burn speed.  Read More

Sony is developing an upmarket brand in Japan, using its world-leading R&D to bring advanced products to market earlier than they would for more price-sensitive consumer products.  Read More

Sony has delivered the first optical technology capable of storing up to 23 GB of data on a single-sided disc. The new devices include a drive with a maximum native transfer rate of 11 MB/sec and an automated Autochanger that offers up to 1.6TB of native capacity in a compact 19-inch rack-mount design.  Read More

Saturday October 25, 2003: The "World's Smallest" title in the arena of digital still cameras has a very short shelf life these days, but Sony has staked its claim with the Cyber-shot DSC-T1 ultra-compact camera. At 2cm and 6cm tall, the "Worlds smallest 5-megapixel camera" features advanced auto-focus and auto-exposure options...  Read More