Photokina 2014 highlights

Sony

The Race For A New Game Machine

When Sony entered into a partnership with Toshiba and IBM to design the Cell processor for their PlayStation 3, they agreed that IBM would eventually sell the Cell to other companies. What they didn't know was that parts of the Cell would be sold to their major competitor Microsoft for use in the Xbox 360 processor - before the Cell was completed.  Read More

The PlayStation 3

According to iSupply, in November 2006 the entry-level US$499 PlayStation 3 console was made up of over 4,048 different components at a cost to Sony of $805. Two years on, they've ripped open a current revision of the game console and while there's 30% fewer parts, Sony is still making a loss of just under $50 per console - making it clear why there was no aggressive price cuts this holiday season.  Read More

Super-Secret Spy Lens for your SLR

Designed for capturing raw, natural images without the subject being aware that they are being photographed (and ruining that elusive photo-realism), or lets face it, for just plain snooping around, the Super-Secret Spy Lens allows you to take shots at right angles to the camera lens. Working like a periscope for your SLR, the lens adaptor also rotates through 360 degrees so you can snap subjects above and below you as well as to the left or right, all while you appear to be shooting directly in front.  Read More

PlayStation Home

Sony's answer to Second Life isn't quite ready to lose it's beta tag, however the doors are being opened to the general public at some stage later today. You'll need to reboot your console and sign in to a PlayStation Network account before the icon appears in the XMB.  Read More

The BRAVIA-drome

Sony has revitalized some fascinating old technology in order to spruik the cutting-edge Motionflow 200Hz capabilities of the new line of BRAVIA TVs. Measuring 10 meters in diameter and able to spin at speeds of over 50kph, the BRAVIA-drome is based on the zeotrope – a device invented in the 19th century to create short ‘films’ from a series of static images – which is seen as a perfect way to demonstrate just how Sony’s Motionflow 200Hz technology works to create smooth motion images.  Read More

Sony’s LBT-DJ2i mini hi-fi system.

Sony's new range of iPod compatible products makes good on the company's stated promise to “continue to develop products that are compatible with popular hardware formats and audio codecs.” Not surprisingly, this includes Apple’s ubiquitous portable player. The five-strong range includes a mini hi-fi system with docks for two iPods and DJ functions, two designs of iPod speaker system and two clock radios, one having CD playback in addition to its iPod compatibility.  Read More

Sony's BDP-S300 Blu-ray Disc Player

It seems that high-definition, 1080p viewing has well and truly entered the mainstream - at least when it comes to the players themselves. Our question is this: if you can pick-up a Sony BDP-S300 for under USD$250, why does it still cost $40 for a movie to feed it with?  Read More

Portable party: the BoomCooler

Take a 36" x 18" x 17 cool-box, add 2 x 240 speakers, a 10” Subwoofer, a 4-Channel Amplifier, then throw in wheels and a towing handle and you have yourself an ideal summer entertainment solution with which to terrorize the neighborhood.  Read More

The memory card has a reading speed of 20MB/s and a writing speed of 15MB/s.

Sony is releasing the Memory Stick PRO-HG Duo HX this October, in 4GB and 8GB capacity. The memory card has a reading speed of 20MB/s and a writing speed of 15MB/s - and when used with the supplied USB adaptor, it transfers data one third faster than the Memory Stick PRO Duo (Mark 2).  Read More

Game Console Online Content set to boom

It’s a wireless world we are living in, and the next decade will see countless changes in the way we access, consume and pay for what we want. Further evidence of this arrived today in the form of Parks Associates’ forecast revenue streams for online content and services for Internet-connected game consoles. The research company expects the three game console manufacturers (Microsoft, Sony, and Nintendo) to be generating over US$8 billion in global revenue by 2013. The anticipated increase in revenue is expected to come from digital video distribution, downloadable games and content, virtual worlds and avatar-based microtransactions, multiplayer gaming services, and dynamic in-game advertising.  Read More

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