Sony Alpha

Sony has unveiled the successor to last year's SLT-A35 digital camera featuring the company's proprietary Translucent Mirror Technology that does away with the need to keep moving the mirror out of the way when taking a photograph. The new α37 is a somewhat modest refresh to the entry-level camera that sees some improvements and some reductions in specs and capabilities, but is being released at a lower price point than entry-level models before it. Read More
Sony has announced a smaller and lighter replacement for the NEX-3 interchangeable lens camera announced last year, and a new member of its innovative translucent mirror Alpha camera range. The NEX-C3 gets more megapixels, has been given a new user interface with redefined photographic terminology and battery life - a weak spot on the first NEX models - is said to be up to a fifth longer. The A35 replaces the A33 and has also been given an image quality boost, gains some new live-shot effects and offer seven frames per second burst shooting (although at the expense of some resolution). Read More
There’s been a bit of a flood of DSLR cameras unveiled in recent weeks. Nikon announced its first DSLR to record full 1080p video, while Canon added the Studio Version of its EOS 7D and its EOS 60D with an articulating LCD to its lineup. Not to be outdone, Sony joined the party unveiling its new translucent mirror cameras, the α33 and α55, which aren’t like conventional DSLRs as their mirror allows light through to the CMOS sensor instead of moving out of the way. Alongside the α33 and α55 Sony also announced the 16.2-megapixel α580 and 14.2-megapixel α560, which feature Sony’s newly developed Exmor APS HD CMOS sensor and BIONZ imaging processor. Read More
If you've suffered a missed photo opportunity due to the short time your digital SLR takes to get its mirror out of the way, then Sony reckons it has the answer. The mirror inside the new α33 and α55 digital cameras doesn't move out of the way at all, it's just semi-transparent and simply allows the light from the lens through to the CMOS sensor while also redirecting some to the camera's autofocus sensor. Whether shooting stills or high definition video, Sony says that its new technology allows for simultaneous image capture and fast, accurate autofocus. Read More
A few weeks after the customary rumors spoilt everyone's surprise, Sony has confirmed the specs for its new entry level α290 and α390 digital SLR cameras. Both cameras feature a brand new grip design and share a host of features including a 14.2 megapixel sensor, SteadyShot in-camera stabilization, compatibility with Sony's Alpha mount lenses and user-friendly on-screen guides to help users new to digital SLRs. The α390 also benefits from a tilting LCD display with the option of live image preview. Read More
Sony has announced two new cameras in its Alpha range of consumer-oriented DSLRs. The DSLR-A550 and the DSLR-A500 feature two live-view focus modes, in-camera high dynamic range (HDR) capability, and low-light performance with sensitivity of up to 12800 ISO. The new Alphas also feature tilting 3in (7.6cm) LCDs as well as a new in-camera SteadyShot feature. Read More
February 8, 2008 Sony has added the Alpha 350 to its digital SLR line-up. Even by today's lofty standards, the unit earns the tag of high-definition with its 14.2-megapixel CCD image sensor, a feature backed by in-built Super SteadyShot image stabilization, sensitivity up to ISO3200 for faster shutter speeds and Quick AF Live View technology, which delivers live image previews (a feature lacking in most digital SLRs up until recent times) with through-the-lens phase-detection autofocusing via the 2.7-inch variable angle LCD. The A350 also boasts an anti-dust protection system and batteries that last long enough for up to 730 shots on a single charge when using the optical viewfinder. Read More
September 10, 2007 Sony has only been in the digital SLR space for just on twelve months but today announced an impressive new addition to the Alpha digital SLR system in the form of the DSLR-A700. The A700 packs a 12.2-megapixel CMOS sensor, shutter speeds of up to 1/8,000th of a second and HDMI output for connection to HDTV along with a fast, newly developed auto-focus system and an optional vertical camera grip. Read More
June 8, 2006 Sony has taken a long time to enter the digital single lens reflex (D-SLR) camera market but the somewhat belated release of the DSLR-A100 system has been both decisive and with enormous commitment. The system uses a 10.2-megapixel APS CCD image sensor and combines advanced SLR features with other Sony digital imaging innovations, most notably Super SteadyShot image stabilization, a new technology that shifts the image sensor to compensate for camera movement – the first time that image stabilisation has been done inside the camera rather than in the lens. It was introduced with 19 high-quality Sony lenses, and will be compatible with most of the former Konica-Minolta Maxxum mount lenses. Read More