Smell
March 12, 2008 Inventorspot reports on a new development from Japan where researchers at the Shiga University of Medical Science have taken the common local food condiment, wasabi (or Japanese Horseradish), and created a unique smoke detector/fire alarm based on smell as an aid to the deaf in case of an emergency. Read More
January 26, 2005 Its called Olfactory Marketing and started back in the 1980s when British supermarkets discovered that if they had a bakery in a supermarket, the smell of fresh baking bread helped them sell not just more bread, but more of everything else too. French car maker, Citroen, is now set to follow the bakers with the launch of the Citroen C4, offering as standard a scent-diffuser in the ventilation system and a range of nine different scents. The success of Olfactory Marketing and Citroen's decision to make it a feature of the C4 is based on the fact that smells can have a significant effect on mood and sense of well being and their effect is usually very subtle. As well as providing a very pleasant environment for users of the C4, the perfumes also have ability to inspire an environment that is conducive to safe driving. Read More
Brand association is apparently an incredibly potent technology. Why else would we have Tonka teaming up with Ford, Razor with Chrysler, and now Hummer releasing its own brand of cologne. The rugged, high testosterone, military-strength Hummer brand has licensed its name to a new fragrance that will be available in the US for Christmas 2004. Read More
