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Red Bull

— Sports

Five of the best: Red Bull stunts

You could be forgiven for forgetting that Red Bull sells more than 5 billion cans of soft drink a year. For every logo you see on a can of energy drink, there must be another five plastered on screaming Formula One cars, upside-down motorcycles, stunt planes and skateboards. Red Bull almost single-handedly created the energy drink market we know today, piggybacking on the rise of extreme sports to get its brand out there ... and delivering some truly memorable marketing stunts along the way. Here's our five favorites. Read More
— Automotive

Mercedes-Benz branding changes reflect F1 dominance

In a move which indicates that its technological dominance of F1 this year has caught even its own marketing folk by surprise, Mercedes-Benz has renamed its Formula One racing car mid-season, announcing the Silver Arrows will now carry the same hybrid branding as Mercedes-Benz road cars. With just five rounds of the 19-race championship run, so fast is the Silver Arrow that those bookies still accepting bets have a Mercedes-Benz championship at 100/1 on! Read More
— Aircraft

A new sport evolves as the World Wingsuit League begins

From javelin throwing, archery and chariot racing in ancient times, through bicycle, motorcycle and automobile racing in recent times, as new forms of human endeavor develop around a new technology, there's always a competition to be found. Wingsuit flying is little more than a decade old, but the spectacular nature of the endeavour has been brought together in a new competitive sport which will have its first outing with the formation of the World Wingsuit League, which will hold its first Grand Prix on October 13-14 in Hunan Province, China when the 16 best wingsuit pilots in the world will race against the clock. Read More
— Games

Simon says there's a "whole lotta shakin' going on"

Part of the huge appeal of the electronic follow-me game of Simon was its simplicity. Anyone in the family could step up and play without needing advanced scientific know-how or seriously fast hand-to-eye co-ordination skills. It was an entertaining challenge where the punishment for incorrectly following Simon's lead resulted in no more than a disapproving buzzer sound ... until now. A group of hackers has constructed a modern violence edition as a qualifying entry for this year's Red Bull Creation competition that is quite literally a bone shaker. Read More
— Aircraft

Skydiving from 71,500 feet: Red Bull Stratos test jump a success

Daring Austrian base-jumper and skydiver Felix Baumgartner is aiming to break a record that has stood for almost 52 years. In fact he is aiming to break four long established records, starting with world's highest manned balloon flight (120,000 feet or 36,576 meters) highest skydive (currently 102,000 feet ) and the longest freefall, which may well see him break the sound barrier as he plummets for nearly 23 miles (37 km) towards Earth. Last week Baumgartner jumped from 71,581 feet in the first manned flight test by the Red Bull Stratos project, but to reach its ultimate goal the team must beat Joe Kittinger's record for the highest freefall set in August, 1960. Read More

Red Bull unveils 2012 Formula One car

Current world F1 champion Red Bull Racing has unveiled the car with which it will defend the title in 2012 - the Renault-powered RB8. With No. 1 driver Sebastian Vettel looking for a hat-trick this year, Chief Technical Officer Adrian Newey OBE is taking no chances with the design, which traces it roots back to the RB5 of 2009. Read More