Red Bull


Aston Martin to team with Red Bull Racing to create "ground-breaking" hypercar

Aston Martin and Red Bull Racing have announced they will be working together on a new hypercar project. Details about the AM-RB 001 are thin on the ground at the moment, but we do know it will be Aston Martin's first mid-engined car and, if the brand's claims are to be believed, should clock an F1-aping laptime around Silverstone. Gizmag was at the launch of the partnership in Melbourne to chat with Red Bull's legendary Chief Technical Officer, Adrian Newey, as well as Aston Martin design chief Marek Reichman. Read More


On the grid: 2016 Formula One season preview

It's almost time for the 2016 Formula One season to kick off in Australia, which means we are about to see the results of what the 11 teams have been frantically working on. So, what should you expect come March 20? Can the rest of the pack close the gap to Mercedes and three-time world champion Lewis Hamilton? Let's take a walk along the starting grid to find out. Read More


Red Bull chains up and races F1 car on Kitzbuhel ski slopes

It may not go down as one of the best Red Bull stunts ever, but in what definitely qualifies as an interesting use of a Red Bull F1 car, Toro Rosso driver Max Verstappen gained and dropped vert on the world-famous slopes of Kitzbühel, Austria. The stunt served as an appetizer of on-snow speed ahead of the Hahnenkamm-Rennen ski races. The 800-hp RWD Red Bull RB7 would never be our first choice for navigating pure snow, but it sure looks cool doing it.
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The top 100 most expensive cars of all time

This synopsis of the 100 most expensive cars ever sold at auction includes detailed images of all the cars, prices and links to the catalog descriptions, plus analysis of the marques and models which make up the top 100, which auctioneers sold them, when and where they sold ... a full snapshot of the hype-rare car marketplace.Read More


Five of the best: Red Bull stunts

You could be forgiven for forgetting that Red Bull sells more than 5 billion cans of soft drink a year. For every logo you see on a can of energy drink, there must be another five plastered on screaming Formula One cars, upside-down motorcycles, stunt planes and skateboards. Red Bull almost single-handedly created the energy drink market we know today, piggybacking on the rise of extreme sports to get its brand out there ... and delivering some truly memorable marketing stunts along the way. Here's our five favorites.Read More


Mercedes-Benz branding changes reflect F1 dominance

In a move which indicates that its technological dominance of F1 this year has caught even its own marketing folk by surprise, Mercedes-Benz has renamed its Formula One racing car mid-season, announcing the Silver Arrows will now carry the same hybrid branding as Mercedes-Benz road cars. With just five rounds of the 19-race championship run, so fast is the Silver Arrow that those bookies still accepting bets have a Mercedes-Benz championship at 100/1 on!Read More

Digital Cameras

360-degree video from an F1 car will make your head spin

Red Bull Racing has teamed up with Norwegian outfit Making View to create the world’s first spherical 360-degree video from a Formula One car, and we're sure glad they did! The ViewCam 360 system combines a spherical lens and special video technology to allow viewers to watch the breathtaking footage from almost any angle and even pan around the high-speed action as it plays. Read More


A new sport evolves as the World Wingsuit League begins

From javelin throwing, archery and chariot racing in ancient times, through bicycle, motorcycle and automobile racing in recent times, as new forms of human endeavor develop around a new technology, there's always a competition to be found. Wingsuit flying is little more than a decade old, but the spectacular nature of the endeavour has been brought together in a new competitive sport which will have its first outing with the formation of the World Wingsuit League, which will hold its first Grand Prix on October 13-14 in Hunan Province, China when the 16 best wingsuit pilots in the world will race against the clock.Read More


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