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Red Bull

Part energy drink, part global mega-brand: Red Bull's outrageous stunts have made it one o...

You could be forgiven for forgetting that Red Bull sells more than 5 billion cans of soft drink a year. For every logo you see on a can of energy drink, there must be another five plastered on screaming Formula One cars, upside-down motorcycles, stunt planes and skateboards. Red Bull almost single-handedly created the energy drink market we know today, piggybacking on the rise of extreme sports to get its brand out there ... and delivering some truly memorable marketing stunts along the way. Here's our five favorites.  Read More

From five races this season, Mercedes-Benz has scored five poles, four fastest laps, five ...

In a move which indicates that its technological dominance of F1 this year has caught even its own marketing folk by surprise, Mercedes-Benz has renamed its Formula One racing car mid-season, announcing the Silver Arrows will now carry the same hybrid branding as Mercedes-Benz road cars. With just five rounds of the 19-race championship run, so fast is the Silver Arrow that those bookies still accepting bets have a Mercedes-Benz championship at 100/1 on!  Read More

Viewers of the ViewCam 360 video from a Red Bull Racing car can change the angle as it pla...

Red Bull Racing has teamed up with Norwegian outfit Making View to create the world’s first spherical 360-degree video from a Formula One car, and we're sure glad they did! The ViewCam 360 system combines a spherical lens and special video technology to allow viewers to watch the breathtaking footage from almost any angle and even pan around the high-speed action as it plays.  Read More

 Picture courtesy of World Wingsuit League

From javelin throwing, archery and chariot racing in ancient times, through bicycle, motorcycle and automobile racing in recent times, as new forms of human endeavor develop around a new technology, there's always a competition to be found. Wingsuit flying is little more than a decade old, but the spectacular nature of the endeavour has been brought together in a new competitive sport which will have its first outing with the formation of the World Wingsuit League, which will hold its first Grand Prix on October 13-14 in Hunan Province, China when the 16 best wingsuit pilots in the world will race against the clock.  Read More

Felix Baumgartner has successfully carried out a 96,640 foot parachute jump from the Red B...

Skydiver "Fearless Felix" Baumgartner has done it again - successfully carrying out an 18.3 mile (29.5 km) skydive from the Red Bull Stratos balloon high above Roswell, NM. His top speed was 536 mph (865 km/h). At that altitude, the speed of sound is about 673 mph (1083 km/h), so Baumgartner's top speed was Mach 0.80!  Read More

The qualifying entry from North Street Labs for this year's Red Bull Creation competition ...

Part of the huge appeal of the electronic follow-me game of Simon was its simplicity. Anyone in the family could step up and play without needing advanced scientific know-how or seriously fast hand-to-eye co-ordination skills. It was an entertaining challenge where the punishment for incorrectly following Simon's lead resulted in no more than a disapproving buzzer sound ... until now. A group of hackers has constructed a modern violence edition as a qualifying entry for this year's Red Bull Creation competition that is quite literally a bone shaker.  Read More

Felix Baumgartner stares down the barrel of the first test jump in the Red Bull Stratos pr...

Daring Austrian base-jumper and skydiver Felix Baumgartner is aiming to break a record that has stood for almost 52 years. In fact he is aiming to break four long established records, starting with world's highest manned balloon flight (120,000 feet or 36,576 meters) highest skydive (currently 102,000 feet ) and the longest freefall, which may well see him break the sound barrier as he plummets for nearly 23 miles (37 km) towards Earth. Last week Baumgartner jumped from 71,581 feet in the first manned flight test by the Red Bull Stratos project, but to reach its ultimate goal the team must beat Joe Kittinger's record for the highest freefall set in August, 1960.  Read More

Red Bull Racing's Renault-powered RB8

Current world F1 champion Red Bull Racing has unveiled the car with which it will defend the title in 2012 - the Renault-powered RB8. With No. 1 driver Sebastian Vettel looking for a hat-trick this year, Chief Technical Officer Adrian Newey OBE is taking no chances with the design, which traces it roots back to the RB5 of 2009.  Read More

Another glimpse of the Infiniti sports EV - based on the two angles we've seen, it seems t...

As the luxury brand of the most aggressive electric major automotive producer (Nissan-Renault), Infiniti has been hinting for some time that it would go beyond its hybrid offerings and develop an all-electric sedan and more specifically, an all-electric sports car. With its successful ties with Formula One Champions Red Bull Racing, and F1 Drivers Champion Sebastian Vettel as its Global Brand Ambassador, it was really only a matter of time. Today, we had the first glimpse of the new sports EV.  Read More

Kleenspeed's 160 mph EV-X11

The FIA, governing body of internal-combustion-engined motorsport, appears to have finally recognized the bleeding obvious (that electric vehicles will become mainstream) and is planning a high profile electric racing championship series beginning in 2013. The FIA Formula E Championship series has not been publicly framed as yet so it is not known if the series will be run at the same venues as the Formula One series but it can be expected to be held at a range of international venues and will logically serve as the first official championship for electric vehicles. Whether the series will have world championship status ...  Read More

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