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Automotive

Mercedes-Benz branding changes reflect F1 dominance

In a move which indicates that its technological dominance of F1 this year has caught even its own marketing folk by surprise, Mercedes-Benz has renamed its Formula One racing car mid-season, announcing the Silver Arrows will now carry the same hybrid branding as Mercedes-Benz road cars. With just five rounds of the 19-race championship run, so fast is the Silver Arrow that those bookies still accepting bets have a Mercedes-Benz championship at 100/1 on!Read More

Automotive

Toyota TS040 draws first blood in modern-day battle of the hybrids

Revamped regulations for the 2014 World Endurance Championship (WEC) have placed new emphasis on hybrid drive models and energy efficiency. This high-speed clash of cutting-edge hybrid technologies has seen all eyes fixed firmly on three mainstays of automotive engineering: a resurgent Porsche, the all-conquering Audi and hybrid trailblazer Toyota. The latest event took place on the weekend at the 6 Hours of Spa-Francorchamps in Belgium, with the TS040 Hybrid outperforming and outlasting its counterparts to secure the Toyota team its second victory in as many starts. The battle of the hybrids is on!Read More

Automotive

Inside Porsche's 919 hybrid LMP1, and a closer look at the competition

For motorsport enthusiasts, 2014 is shaping as one of the most exciting years ever because Porsche is returning to World Championship Endurance Racing after a 16 year absence, and thanks to some intelligent reframing of the regulations, the battleground is now not just one of outright performance, but of technological excellence. Read on for Gizmag's comprehensive rundown on the new Porsche 919 Hybrid, and the new hybrids from Audi and Toyota it will face. It's a technophile's delight, with a script written in motorsport heaven.Read More

Automotive

Very first Porsche goes on display after gathering dust for over a century

Ask most petrolheads when the first Porsche was built and the likely answer you’ll get is 1948, when the Type 356 rolled out. In fact, that’s off by fifty years. This week, the Porsche Museum in Stuttgart-Zuffenhausen will mark its fifth anniversary with the unveiling of the rediscovered and unrestored first Porsche, the P1 built in 1898. Recovered from a warehouse where it languished forgotten for over a century, it’s now the centerpiece of a new permanent exhibit telling the early history of Porsche and its founder.Read More

Automotive

Porsche gets retro with the new 911 Targa

Porsche brought a dash of retro styling to this week's North American International Auto Show (NAIAS) in Detroit with the world premiere of the new 911 Targa. Echoing back to the first Porsche 911 Targa with its roll bar in place of the B-pillars, wrap-around rear window, and movable roof section, the new edition combines the the classic 60's look with state-of-the-art roof technology.Read More

Automotive

Porsche announces Macan compact SUV

At first, the idea of Porsche making a compact SUV seems like Heston Blumenthal opening a rib joint. Notwithstanding, Porsche's recipe for mixing a sports car with a small 4x4 were revealed on Tuesday when the company presented the new Macan SUV line to the world at the Los Angeles Auto Show. Read More

Automotive

Porsche adds extra edge to Panamera with new Turbo S

Porsche revealed the updated 2014 Panamera and Panamera Turbo at the Shanghai Motor Show earlier this year and it's rounding off the line-up with the range-topping Turbo S. The automaker has previewed the new S variant before its official debut at the Tokyo Motor Show. This upgraded trim level follows the usual "S" format of bolstering power and increasing performance. Read More

Automotive

Porsche 918 Spyder plug-in hybrid drive debuts in Frankfurt

Porsche has debuted the long-awaited production model of its 918 Spyder at the 2013 Frankfurt Motor Show (IAA). Billed as the "genetic blueprint for the Porsche sports car of the future," the plug-in hybrid super sports car is designed to strike a balance between performance and efficiency, boasting acceleration of 0 to 100 km/h (0 to 62 mph) in 2.8 seconds and a top speed of 211 mph despite miserly fuel consumption estimated at 3 liters per 100 km (0.8 gallons per 62 miles). Read More

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