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Pirelli

The Fioravanti Sensiva Concept

December 2, 2006 Tyre-giant Pirelli has purchased the patent for an innovative new tyre monitoring system from design and styling company Fioravanti. The acquisition of the rights to the Fioravanti patent for monitoring the tyre footprints of a motor vehicle and automatically optimizing the behaviour of the motor vehicle will fast-track Pirelli’s ability to deliver its much-anticipated CyberTyre product to market. CyberTyre is one of a number of new technological systems (including X-Pressure, Safety Wheel System, and CyberWheel) being created by Pirelli with the aim of making tyres ever-more intelligent and interactive. The CyberTyre system instantaneously measures and wirelessly transmits information about the forces regulating vehicle dynamics by way of miniaturised electronic sensors. The small Turin-based Fioravanti company is developing quite a reputation for innovation, having previously developed an ingenious rotating roof design for its 2001 Alfa Romeo LF concept car which was subsequently used by Ferrari in the 575 SuperAmerica.  Read More

Naomi at the launch

Despite wearing a black swimsuit complete with tyre tread across her body, Naomi Campbell was not so much road-kill as she was dressed to kill when recently launching the latest line of Pirelli's Ultra-High Performance tyres the Planet Zero (P Zero) in Rome. The new and complete range of tyres address the increasing amount of high performance vehicles being sold in today's market. Many car manufacturers today offer vehicles that deliver more than 200 HP and it is estimated that the segment represents almost 25 percent of all cars sold.  Read More

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