February 28, 2007 Founded in 1872, Pirelli is known variously around the world for its Pirelli International Award (involving the communication of Science & Technology), its sponsorship of Italian Soccer Club Internazionale and the Brazilian soccer club Palmeiras, the Pirelli Tower in Milan, its highly-sought-after calendars and more recently its short films starring Uma Thurman, but mainly because of its tyres. To celebrate 100 years of motorsport, the Italian icon has launched its most technologically advanced ultra-high performance tyre ever - the P Zero. The tyre features a new tread pattern, innovative compounds and structure, and is protected by five patents. It is already being fitted to the Ferrari 599 GTB Fiorano, the Lamborghini Murciélago and Gallardo, the Audi R8 and S8, the Aston Martin DB9, the Maserati Quattroporte, the Jaguar XK, the Mercedes AMG, and will shortly appear on the Alfa Romeo 8C Competizione and the hottest Porsche and BMW models.
December 2, 2006 Tyre-giant Pirelli has purchased the patent for an innovative new tyre monitoring system from design and styling company Fioravanti. The acquisition of the rights to the Fioravanti patent for monitoring the tyre footprints of a motor vehicle and automatically optimizing the behaviour of the motor vehicle will fast-track Pirelli’s ability to deliver its much-anticipated CyberTyre product to market. CyberTyre is one of a number of new technological systems (including X-Pressure, Safety Wheel System, and CyberWheel) being created by Pirelli with the aim of making tyres ever-more intelligent and interactive. The CyberTyre system instantaneously measures and wirelessly transmits information about the forces regulating vehicle dynamics by way of miniaturised electronic sensors. The small Turin-based Fioravanti company is developing quite a reputation for innovation, having previously developed an ingenious rotating roof design for its 2001 Alfa Romeo LF concept car which was subsequently used by Ferrari in the 575 SuperAmerica.
Despite wearing a black swimsuit complete with tyre tread across her body, Naomi Campbell was not so much road-kill as she was dressed to kill when recently launching the latest line of Pirelli's Ultra-High Performance tyres the Planet Zero (P Zero) in Rome.
The new and complete range of tyres address the increasing amount of high performance vehicles being sold in today's market. Many car manufacturers today offer vehicles that deliver more than 200 HP and it is estimated that the segment represents almost 25 percent of all cars sold.