Pirelli

With the northern Italian town of Maranello draped in snow, Ferrari Scuderia's launch of its 2012 F1 contender - the F2012 - had to rely on the internet. It may not have had the same pizzazz, but the show did go on. Along with repositioned radiators, the most obvious change is to the rear, where exhaust flows, both engine, radiator as well as aerodynamic air flows have been impacted by the new regulations that stipulate the exhausts must now exit within a very tight space at the rear of the car in order to minimize their aerodynamic influence. Read More

The Vodafone McLaren Mercedes F1 team combines the strong driver pairing of Jenson Button and Lewis Hamilton for the third year running in 2012, along with a substantially revised car to meet the FIA's rule changes. The most noticeable change between last year and the new MP4-27 is at the rear, where tighter rear carbon-fiber composite body shaping has been designed to meet the new-for-2012 exhaust rules, whilst smoothing airflow to and from the coolant and oil radiators. Read More

Rinspeed is one automotive company that can only be described as forward-thinking and its radical concept car offerings have graced our pages on a regular basis over many years. More images and details have now emerged on the company's latest thought-provoking platform, the all-electric, shape-shifting „iChange“, which will make its debut at the 2009 Geneva Motor Show. Read More

Honda's CRF450R motocross bike has been hugely successful since its launch in 2002 - and although the bike is already recognized as the class leader, it's receiving a kitchen-sink included upgrade for 2009. Lighter, quicker, more powerful and with even tighter mass centralization for quick handling, the 2009 CRF450R also sports a Honda first - battery-free, programmable fuel injection that raises output power and control while dramatically reducing fuel consumption. Out of the box, Honda says it's two seconds faster around a supercross track than this year's bike. Read More

February 28, 2007 Founded in 1872, Pirelli is known variously around the world for its Pirelli International Award (involving the communication of Science & Technology), its sponsorship of Italian Soccer Club Internazionale and the Brazilian soccer club Palmeiras, the Pirelli Tower in Milan, its highly-sought-after calendars and more recently its short films starring Uma Thurman, but mainly because of its tyres. To celebrate 100 years of motorsport, the Italian icon has launched its most technologically advanced ultra-high performance tyre ever - the P Zero. The tyre features a new tread pattern, innovative compounds and structure, and is protected by five patents. It is already being fitted to the Ferrari 599 GTB Fiorano, the Lamborghini Murciélago and Gallardo, the Audi R8 and S8, the Aston Martin DB9, the Maserati Quattroporte, the Jaguar XK, the Mercedes AMG, and will shortly appear on the Alfa Romeo 8C Competizione and the hottest Porsche and BMW models. Read More

December 2, 2006 Tyre-giant Pirelli has purchased the patent for an innovative new tyre monitoring system from design and styling company Fioravanti. The acquisition of the rights to the Fioravanti patent for monitoring the tyre footprints of a motor vehicle and automatically optimizing the behaviour of the motor vehicle will fast-track Pirelli’s ability to deliver its much-anticipated CyberTyre product to market. CyberTyre is one of a number of new technological systems (including X-Pressure, Safety Wheel System, and CyberWheel) being created by Pirelli with the aim of making tyres ever-more intelligent and interactive. The CyberTyre system instantaneously measures and wirelessly transmits information about the forces regulating vehicle dynamics by way of miniaturised electronic sensors. The small Turin-based Fioravanti company is developing quite a reputation for innovation, having previously developed an ingenious rotating roof design for its 2001 Alfa Romeo LF concept car which was subsequently used by Ferrari in the 575 SuperAmerica. Read More

Despite wearing a black swimsuit complete with tyre tread across her body, Naomi Campbell was not so much road-kill as she was dressed to kill when recently launching the latest line of Pirelli's Ultra-High Performance tyres the Planet Zero (P Zero) in Rome.

The new and complete range of tyres address the increasing amount of high performance vehicles being sold in today's market. Many car manufacturers today offer vehicles that deliver more than 200 HP and it is estimated that the segment represents almost 25 percent of all cars sold. Read More