Pepsi
PepsiCo develops first PET plastic bottle made completely from plant-based material
Mountain Dew’s green bottles could become even “greener” with an announcement from PepsiCo claiming it has developed the world’s first polyethylene terephthalate (PET) plastic bottle made entirely from plant-based, fully renewable resources including switch grass, pine bark and corn husks. The bottle not only offers a significantly reduced carbon footprint compared to petroleum-based PET, but is also 100 percent recyclable. Read More
The rise of the Internet has seen some pundits label print media as an increasingly obsolete medium whose death is imminent, but U.S. showbiz mag Entertainment Weekly, along with CBS, is attempting to bring magazines into the multimedia age by embedding a video player in a print ad promoting CBS’s fall TV lineup and Pepsi. Read More
