How much is a Facebook Like worth? To you, probably nothing, with updates or comments receiving numerous Likes making no difference to your life. For brands, it's different. Each Facebook Like is another notch on the bedpost, with a real person having publicly stated that they like this company so much they don't care who knows it. The Facebook users liking brands usually don't get anything for their free promotional efforts, but Pepsi has changed that with the introduction of Pepsi: The Like Machine.
Mountain Dew’s green bottles could become even “greener” with an announcement from PepsiCo
claiming it has developed the world’s first polyethylene terephthalate (PET) plastic bottle made entirely from plant-based, fully renewable resources including switch grass, pine bark and corn husks. The bottle not only offers a significantly reduced carbon footprint compared to petroleum-based PET, but is also 100 percent recyclable.
The rise of the Internet has seen some pundits label print media as an increasingly obsolete medium whose death is imminent, but U.S. showbiz mag Entertainment Weekly
, along with CBS, is attempting to bring magazines into the multimedia age by embedding a video player in a print ad promoting CBS’s fall TV lineup and Pepsi.