Health & Wellbeing

Study shows winning Best Actress Oscar significantly increases risk of divorce

In one of the clearest demonstrations yet of the interplay of power, success and historical gender roles, a university study has demonstrated that Oscar winners in the Best Actress category are at a higher risk of divorce than nominees who do not win. A long line of best actress winners including Joan Crawford, Bette Davis, Halle Berry and Kate Winslet experienced marriage breakdowns not long after taking home their awards. By contrast, Best Actor winners do not experience an increase in the risk of divorce after an Oscar.Read More

Good Thinking

Oscar-nominees online share-of-voice reflects bookies odds

With the Academy Awards just days away, movie fans online are increasingly discussing the ten nominees for best picture along with the five actors and five actresses nominated in a lead role, according to Nielsen Research. Nielsen spiders, records and monitors most open-to-web blogs, forums, groups and a whole range of social media to see which subjects command share-of-voice and makes this massive database available to companies as part of its suite of research offerings – interestingly, though the betting odds available from bookmakers doesn’t quite mirror the share-of-voice, there’s clearly a high correlation.Read More

Home Entertainment

UCLA-Harvard study exposes Oscar nominations predictors

January 21, 2008 In a little over 24 hours from now, actors around the world will be holding their breath, hoping for a nomination for the most prestigious award possible in their profession – an Oscar. Interestingly, a new study from UCLA's California Center for Population Research has analysed nearly previous 20,000 films and their nomination record, showing that odds favor dramas, female performers and big distributors. Read More


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