OLED technology has already enabled LG and Samsung to produce TVs with curved displays
, but now LG has gone one step further with the unveiling of an OLED TV with a changeable curvature. Revealed at CES, the TV is the latest salvo in the ongoing TV battle between the two Korean electronics giants.
It looks like LG and Samsung are at it again. Both companies were vying for our attention
at CES 2013 with simultaneous "world's first" curved OLED television announcements. LG consistently led in the race to the consumer space, and looked liked being first to move the screen format onto smartphones with the announcement
earlier this month of its plans to mass produce flexible OLED phone displays. Samsung had other ideas, however, and the Galaxy Round
was launched just a few days later. LG has now caught up with the forthcoming release of its slightly larger G Flex smartphone, featuring a curved display that follows the contour of the face.
Making it's debut at IFA 2013, LG's 77-inch TV is claimed to be the world's largest Ultra High Definition OLED TV. The massive panel with its IMAX-like curvature packs in around four times the resolution of a Full HD TV and delivers stunning picture quality.
In what's now becoming something of a tradition, Sony has announced the next generation of its head-mounted personal 3D video viewer ahead of IFA 2013. Though the HMZ-T3 retains the same display resolution as both of its predecessors, image quality has been improved. The slightly lighter headset also benefits from better audio and a more comfortable fit. The biggest news this time around, though, is the addition of a wireless version ... sort of.
Back in January, we were suitably impressed by the viewing experience offered by the 55-inch curved OLED TVs debuted by LG and Samsung at CES 2013
. Since then, LG has been leading the race to consumer release, beating its rival to both the South Korean
markets. Samsung's TV has now landed on US shores, and is considerably more affordable than LG's similarly-sized goggle-box.
Having introduced its HMZ-T1 personal 3D viewer
aimed at the home entertainment market in 2011, and updating it in 2012 with the HMZ-T2
, Sony has ventured into the operating theater for its latest head-mounted display. Unveiled last week in Tokyo, the "head-mount image processing unit" gives surgeons virtual X-ray vision by means of an endoscope feeding images to a pair of head-mounted monitors. This setup allows surgeons to view high definition 3D images from inside the patient while carrying out laparoscopic surgery.
Since LG and Samsung both made world's first
curved OLED TV debuts at CES back in January, the former has been leading the race to get units into the hands of consumers. Samsung took silver
when it entered the South Korean market last month, and is playing second fiddle again as LG's 4.3 mm thin immersive big screen makes a break for US shores courtesy of Best Buy.
both showed off curved OLED TVs at CES in January, the latter was first to market. Samsung has now caught up, and given its 55-inch immersive goggle-box a luxury "Timeless Arena" frame before releasing it to South Korean consumers.
Samsung and LG were duking it out at CES this year with dueling curved OLED TVs
that each claimed was a world first. But LG is getting a definitive one up on its rival by announcing it will become the first company in the world to commercialize the technology with deliveries of its Curved OLED TV set to begin in South Korea from next month.
Practically, this may be a terrible idea, but as a tech demo, it's an excellent illustration of OLED, and its potential to kick holes in the divide between what we think of as display technology and what we think of as lighting technology. The concept is called Swarm, and is in essence an ultra wide aspect ratio TV placed on a car's derrière where the taillights should be. The idea is that the swooping, fluid animations displayed will relay all sorts of useful information to other road users.