Nismo
Nissan upgrades Nismo to global performance road car brand
Nissan opened a new global headquarters for its Nismo performance brand in Yokohama, Japan yesterday, at the same time as announcing a considerable promotion of the formerly niche brand to major performance car brand with a presence in every Nissan showroom globally. The name Nismo will be now used in a similar fashion to the way Mercedes Benz uses AMG, or BMW uses the M logo, and joy-o-joy, there will be a high(er) performance Nismo version of Nissan's bargain-basement GT-R supercar. Read More
At the 2013 Chicago Auto Show, Nissan's NISMO brand was front and center with the company showing off two new models that are set to feature the NISMO brand and suite of features that go along with it. Both the Nissan JUKE and 370Z are getting NISMO facelifts, and the results look promising. Read More
If you don't happen to have upwards of half a million dollars burning a hole in your investment portfolio, Nissan has another high performance Juke besides the Juke-R. The Juke Nismo isn't nearly as extreme as its big brother, but it does have a variety of enhancements over the stock Juke. And with its red mirror caps and aggressive body kit, it doesn't look half bad either. Nissan is revealing the production version of the hot-hatch crossover for the first time at the 24 Hours of Le Mans. Read More
Having first unveiled its Juke Nismo Concept at the 2011 Tokyo Motor Show, Nissan has chosen the 2012 Geneva Motor Show to give the car its European debut and reveal that it will indeed go into production as the first in a series of production cars to get the Nismo treatment. Read More
