Mobile Technology

Can iPhone 4S steal market share from Android?

Android currently accounts for 50-percent of the smartphone market. So does the release of the iPhone 4S mean that Apple could overtake Android in the market share battle? Almost certainly not. But we are beginning to see record sales numbers for the release of the 4S which, when combined with opening up the market a bit more by adding another carrier (Sprint), could see Apple take a bigger bite out of the pie.Read More

Electronics Feature

Using our brains: Neuromarketing, no-hands gaming and the arrival of the EEG headset

Until recently a purely lab based technology, brainwave (electroencephalograph or EEG) headsets are trickling into the marketplace in a number of different guises. But what exactly do these devices do, how do they differ from each other and - with potential applications ranging from medicine to gaming and market research – who will use them and for what purpose? Dr. Max Sutherland takes a closer look.Read More

Good Thinking

Oscar-nominees online share-of-voice reflects bookies odds

With the Academy Awards just days away, movie fans online are increasingly discussing the ten nominees for best picture along with the five actors and five actresses nominated in a lead role, according to Nielsen Research. Nielsen spiders, records and monitors most open-to-web blogs, forums, groups and a whole range of social media to see which subjects command share-of-voice and makes this massive database available to companies as part of its suite of research offerings – interestingly, though the betting odds available from bookmakers doesn’t quite mirror the share-of-voice, there’s clearly a high correlation.Read More

Mobile Technology

Mobile Internet reaching critical mass

A combination of device availability, network speeds, content availability and consumer interest has lead to mobile Internet use reaching critical mass, states a report by Nielsen Mobile. The paper predicts that we can expect to see a rapid growth in consumer adoption and mobile marketing in the following years. Mobile Internet use generated over $5 billion in 2007, and accounted for $1.7 billion in Q1 of this year.Read More


Video Game Penetration grows and grows

March 19, 2007 Once regarded as frivolous and inconsequential, the game console is fast gaining mainstream media clout and the third generation of consoles has further expanded its penetration into homes with 150 million US citizens now having access to at least one console - more than half (52.4%) of the total U.S. television population. As a medium it is particularly strong among key demographic groups with more than two-thirds (67.7%) of all men 18-34 and 80 percent of men 12-17 years of age. The number of video game consoles in U.S. television households has expanded by 18.5% in just two years, according to a new report. Specific console penetration details have not yet been released. Read More

Home Entertainment

DVD players finally surpass VCRs

December 21, 2006 The three decade era of the VCR has finally ended with the home video recording baton being passed briefly to the DVD player before the market decides what comes next from a plethora of technologies such as Tivo, VOD, DirecTV and direct recording to computer. Surprisingly, it has taken DVD almost a decade to overtake the VCR, being launched in 1997 and becoming more popular in the sales channel in 2003. The point where more U.S. households own DVD players than VCRs was passed in the third quarter of this year according to Media research giant Nielsen’s Home Technology Report which shows that 81.2% of all households now own a DVD compared with 79.2% of households owning VCRs. Interestingly, though it has been around several decades longer, the Personal Computer is still only present in 73.4% of U.S. homes and the fast-moving MP3 player is still only in 26.7% of U.S. homes.Read More

Mobile Technology

Mobile Gaming Habits changing rapidly and globally

November 28, 2006 Mobile multimedia is the next frontier of digital commerce and a new Nielsen study for Nokia has some interesting insights into the rapidly changing landscape which addresses individuals with entertainment in ways previously unavailable. Gathered by conducting one hour interviews with 1800 participants across China, Germany, India, Spain, Thailand and the United States, the results found mobile phone gamers average 28 minutes per session (highest India with average 39 minutes), that one third of them play daily, that phone games are played on the move (61%) almost as much as they are played at home (62%). Also, mobile phone gamers are making the most of their idle time with 56% preferring to play while waiting for something to happen. Read More

Good Thinking

Internet advertising growth

April 15, 2006 When the US sneezes, the world catches cold, and in no area is the US more a leader than in media technology and trends. Which augers well for the internet economy with the release of the full 2005 year Nielsen Monitor-Plus, the advertising intelligence service of Nielsen Media Research.. Advertising spending for 2005 rose 4.2% over 2004. Advertising spending increased in many reported media, led by Internet (23.3% gain), National Spanish-Language TV (16.9%) and Cable TV 11%). Local (10.1%) and National Consumer Magazine advertising (6.7%) continued to rebound with healthy gains in 2005 and outdoor media put on a healthy 7.3% gain. Read More


America heads for ubiquitous home net connectivity

As Americans learn to live with the internet, the US online population has surged past the 200 million mark and home access is closing on 100%. Nielsen//NetRatings reports that nearly 75% of Americans have access to the Internet from home, up from 66% in February 2003. In just a handful of years, online access has managed to gain the type oftraction that took other mediums decades to achieve,' said Kenneth Cassar, director of strategic analysis, Nielsen//NetRatings. Unlike the internet of old, where web usage was a pastime skewed towards a younger, academic, male audience the figures now show women use the web more than men, that the age group that uses it most is 35-54 and it is gaining significant traction as a life-management tool. Read More


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