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Mattel

Children

Mattel brings back ThingMaker as a 3D printer for kids

Mattel has announced that it's bringing back ThingMaker, its toy making kits which launched in the 1960s. But this time around ThingMaker will get a modern make-over and consist of a fully functioning US$300 3D printer designed specifically for kids. Used with a companion app, this will allow young creators to design and print their own toys at home.Read More

Mattel to release Back to the Future hover board replica

Admit it. No matter what age you were when you first saw the hover board in Back to the Future 2, odds are that you wanted one. Too bad we're a scant three years away from the time when the movie takes place and the hover industry hasn't exactly taken off. Mattel is planning the next best thing though: a full-sized replica of the famous pink hover board. Read More

Children

A new look for an old favorite - the interactive Dora Links doll

Around the same time we reported that Nickelodeon was teaming up with Mattel to produce an older, “tweenage” version of the Dora the Explorer, an explosion of outrage erupted from parents concerned by the teaser silhouette which had many thinking Dora was to become a “sexed up” version of her former self. They need not have worried, as the recently unveiled “Dora Links” doll recreates the much loved kids icon as an “age appropriate” interactive doll that connects to a computer via USB and offers an educational and fun experience both on and offline.Read More

Children

Avatar toys ‘come to life’ on home computers

Toy-maker Mattel is releasing a range of action figures that incorporate augmented reality technology, based on characters from the Avatar movie hitting our screens around Christmas. The toys, to be launched in October, ‘come alive’ on your home computer when scanned on a webcam. Each action figure in the range has a unique 3-D web tag (i-TAG) which, when scanned, reveals special content onscreen. The animated 3-D models will show off “engaging, evading or defending moves”, says Mattel. And when two i-TAGs from the same Battle Pack are scanned together, the 3-D characters will interact on-screen.Read More

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