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Mattel
A new look for an old favorite - the interactive Dora Links doll
By Mick Webb
02:47 October 7, 2009 PDT
Around the same time we reported that Nickelodeon was teaming up with Mattel to produce an older, “tweenage” version of the Dora the Explorer, an explosion of outrage erupted from parents concerned by the teaser silhouette which had many thinking Dora was to become a “sexed up” version of her former self. They need not have worried, as the recently unveiled “Dora Links” doll recreates the much loved kids icon as an “age appropriate” interactive doll that connects to a computer via USB and offers an educational and fun experience both on and offline. Read More
Avatar toys ‘come to life’ on home computers
By Jeff Salton
22:48 August 5, 2009 PDT
Toy-maker Mattel is releasing a range of action figures that incorporate augmented reality technology, based on characters from the Avatar movie hitting our screens around Christmas. The toys, to be launched in October, ‘come alive’ on your home computer when scanned on a webcam. Each action figure in the range has a unique 3-D web tag (i-TAG) which, when scanned, reveals special content onscreen. The animated 3-D models will show off “engaging, evading or defending moves”, says Mattel. And when two i-TAGs from the same Battle Pack are scanned together, the 3-D characters will interact on-screen. Read More
Freedom Glen
- November 25, 2009 @ 02:47 UTC
