New thought propagates at the speed of light in the digital age, and there was no greater testimony to this than the World Flyboard Cup held in Dubai last weekend. Frankie Zapata conceived the Flyboard in Spring 2011, rapidly prototyped and developed the sub-$10,000 PWC attachment inside a few weeks and last week saw the third
running of the world championship. The 86 competitors were selected via video from 29 countries and our photo essay leaves little doubt as to the expertise that has been achieved in this brand new extreme sport over just three years. Bravo!
Many people enjoy having a few drinks after work or on the weekend. Only a subset of them actually enjoy the taste of whatever cocktail or malt beverage they're sipping on. Others would prefer to get the buzz and inhibition release without actually choking down liquor or beer. Whether it's that earthy pine-tree-in-a-bottle flavor of gin or the harsh burn of cheap whiskey, alcohol can be downright painful. Air, "the first water with alcohol," provides an alternative with a light flavor profile purported to be closer to club soda than beer or spirits.
The propagation of new thought in any global arena doesn't take long these days and with rapid development teams capable of building and testing prototypes in just a few months, entire markets can seemingly spring from nowhere. In 2009, JetLev showed its US$100,000 Jetlev (top left). Within months of production starting, French PWC legend Franky Zapata recognized that most of the hardware required for such a device was already contained in a PWC and created the Flyboard (top right) - a US$7500 accessory that attaches to any existing PWC with 150 plus horsepower. Now the people who brought you the Sea Breacher (bottom left) have completed a long-standing project to build the Jetovator (bottom right), a jet bike with a motorcycle seating position and controls. Three competitors makes a market - and all inside three short years.
We first came across the water-propelled jetpack
early in 2009 and since then the company has changed its name to Jetlev Technologies and teamed up with German company MS Watersports GmbH to get the machine to market. Now the first JetLev R200 jetpacks are set to hit the water, and while it won't let you beat traffic on your daily commute – unless your home and workplace are conveniently located along the same body of water – it does look like a whole lot of fun.